Employer branding refers to the marketing and positioning of a company within a relevant target market. Heralded experts like Professor Dr. Christoph Beck, a professor at the University of Applied Science in Koblenz, demonstrate how to provide a positive image as an interesting employer to potential and current employees. Professor Dr. Beck’s specialties include personal marketing,…
It always hurts when an ambitious and talented employee quits. Typically, this decision is just a result of personal circumstances, but sometimes it has more to do with the company than you think. The first step to finding – and keeping – the best employees is to analyze your company
Why “referral hiring” is the new recruitment buzzword
Referral recruitment encompasses a wide range of activities that use employee referral programs, online job boards, and social media to research, engage, and ultimately hire people.
Over the past few years, the global economy has undergone tumultuous changes with the looming threat of a constant recession-like situation. The environment that organizations are operating in today is one characterized by volatility, uncertainty, complexity, and ambiguity. In a recent survey released by salary.com, 65% of employees admitted to passively or actively looking for…
