Head of Marketing

Description

We are in search of an outstanding Head of Marketing for our electronics manufacturing client in the City of Industry, CA. Someone with a talent for creating buzz, building successful marketing teams, and elevate a global brands presence in the American market. Experience in the electronics industry (or similar industry) is ideal. This role is centered on leading the creation and implementation of innovative marketing strategies designed to engage their target audience and set their brand apart in the market. The Head of Marketing will combine creativity with data-driven insights to craft compelling stories, increase brand visibility, and deliver measurable outcomes. Candidates must have current experience working for an online or .com business, preferably Amazon.

Key Responsibilities:

• Team Building & Leadership: Establish, hire, and lead a U.S.-based marketing team encompassing PR, social media, content creation, and marketing.
• Strategic Marketing: Develop and implement localized marketing strategies tailored to the U.S. consumer electronics market to strengthen brand positioning and drive market share.
• Stakeholder Communication: Serve as the primary liaison with international stakeholders, particularly the China HQ, to ensure alignment of marketing strategies and business objectives.
• Integrated Marketing Campaigns (IMC): Collaborate closely with product and sales teams to design and execute product launch strategies, including go-to-market plans and advertising initiatives.
• Localization Expertise: Identify opportunities to refine current international marketing efforts, ensuring campaigns and messaging resonate with U.S. consumers.
• Product Marketing Expertise: Understand product technologies and target customers to effectively market the company’s strengths and differentiate offerings from competitors.
• Hands-On Leadership: Be both strategic and tactical, guiding marketing efforts while staying deeply engaged in daily operations.

Requirements

• Proven leadership experience in a marketing role, preferably at a senior level.
• Minimum of 10 years of experience in marketing.
• Demonstrated proficiency in Amazon Marketplace.
• Extensive knowledge and experience in eCommerce.
• Strong background in B2C Marketing.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills and data-driven thinking.
• Proven ability to develop and implement marketing strategies.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Strong understanding of market dynamics and customer requirements.
• Excellent interpersonal and team management skills.
• Degree in Marketing or a related field is preferred.

Job type

Perm