Global CRM Manager

  • LHH, Lausanne

  • Confidential Salary

Desired areas of expertise:

Sales
Marketing & Digital

Our client is a recognized luxury brand

RESPONSABILITIES

  • Define customer engagement communication and content framework for the Global newsletter communication (B2B + B2C) based on: business objectives, communication objectives & KPIs, wireframes of newsletters, tone of voice guidelines, SEO guidelines;
  • Lead conversational calendar and ensure consistency in communications across the brand owned digital channels;
  • Define content needs (qualitative & quantitative) for newsletter communication and new channels on a seasonal basis based on learnings and insights;
  • Support the creation of specific communications across the customer journey (countdown, loyalty);
  • Define linking strategy in line with the brand structure and communication calendar;
  • Align with internal stakeholders to ensure business objectives and knowledge sharing;
  • Support CRM Senior Lead in the development of new projects, features and functionalities according to business needs;
  • Ensure the correct segmentations needs according to the different targets;
  • Support the CRM Team in the monitoring of the database composition and segments update;
  • Develop new templates for communications online.
  • Management of 1 CRM specialist

PROFILE

  • You have minimum of 6 years of professional international experience in Luxury ecommerce environment. Experience in the hospitality industry is a plus
  • Familiarity with CRM systems, preferably with Salesforce;
  • Experience in working in a fast -paced and evolving environment;
  • Fluency in English – additional languages would be a plus;
  • Details oriented;
  • Team player with great collaboration skills;
  • Familiar with the most popular project management software (JIRA, Confluence);
  • Thinks entrepreneurially, demonstrates initiative, makes and own decisions and accepts full accountability.


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