Director of Marketing - CHS (Medford)
Boston Medical Center, Medford, MA
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Cornerstone Health Solutions (CHS) is a fast-growing, health system-based service provider. We help other health systems build, develop, and operate their own specialty pharmacy program aimed at providing exceptional patient care and outcomes while delivering significant financial results.
Our partnership model assists with all aspects of specialty pharmacy program development (including embedding pharmacy resources directly within clinics), leveraging our deep expertise acquired from directly operating within an academic health system and health plan.
CHS is seeking a proven, innovative leader to join our team as the Director of Marketing.The Director of Marketing will develop, lead and execute marketing strategies and related initiatives that build brand perception and reputation among the potential client base and the industry.
The Director of Marketing is responsible for developing, leading and executing marketing strategy to generate demand for CHS' services. This role manages a small team of professionals and works closely with other colleagues within CHS. Ultimately, the Director of Marketing will be required to have an in-depth knowledge of the CHS landscape, target client partners and personas, the services portfolio and competitive positioning along with expertise across the industry with partners, associations, conferences and events.
Importantly, this position calls for special aptitudes and skills that go beyond conventional marketing roles. The successful candidate should be highly experienced in healthcare marketing, understand the positioning of high value outsourced and managed services, be capable of creative, out-of-the-box thinking, be able to operate at both the strategic and the tactical hands-on levels, be personally adaptable and be able to initiate and sustain appropriate change activities.
You will prioritize your team's efforts, guiding them to pursue the most valuable initiatives that will drive meaningful improvements to the development and evolution of our brand, including strategies for elevating brand awareness, thought leadership and corporate communications. You and your team will work collaboratively and cross-functionally with stakeholders across CHS. Together, you will bring an innovative approach to help us strengthen CHS' reputation and market awareness as we continue to expand our client base.
ESSENTIAL RESPONSIBILITIES / DUTIES:
Bachelor's degree required in business journalism, marketing, communications or another relevant field.
CERTIFICATES, LICENSES, REGISTRATIONS REQUIRED:
While not required, the Professional Certified Marketer achievement through the American Marketing Association (AMA) or Sales and Marketing Executives International (SMEI) certification are an added bonus.
Minimum of 8 years in the Marketing field required. Minimum of 3-5 years of experience as a leader of people in a remote working environment required. Experience across digital marketing, product marketing & design is required. Knowledge of and experience with a variety of marketing techniques and tools, including interactive marketing and effective use of social media and search engine optimization.
KNOWLEDGE AND SKILLS:
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