Use Keywords to Beat the SEO Strategy of Headhunters

The truth is there are a finite number of jobs and infinite applicants to the same (well, in our theory). Corporate recruiters and savvy HR professionals are seeking to match talent to the job, using all their resources inside and outside of their networks.  Most of the headhunters and hiring managers rely on social networking sites like LinkedIn, Twitter, Facebook and specialized sites like Experteer on the Internet to search for the perfect candidate. So, the question arises is ‘How do they discover you?’  It depends. What keywords have you used in your online profile? What is your digital footprint? To stand out, you ‘need’ to use keywords and beat the SEO strategy of headhunters and hiring managers!

SEO strategy of headhunters

 Why should you care about the SEO strategy of headhunters?

 

In most hiring that takes place today when a job requirement comes up, there are a multitude of applications submitted to the organization. It is screened through a digital Applicant Tracking System (ATS), which scans resumes for keywords to indicate a match for a particular job from the submitted applications. If the appropriate keywords are missing, the chances of your resume making it in front of a hiring manager are negligible.

In a second scenario where the ATS is not the screening method of choice, a recruiter or a hiring manager will use a database or professional networking sites to look for potential hires. By observing their search behavior and the language they use to look for candidates, you make your resume more visible and increase your chances of getting found in the cyberspace. Identifying the right keywords employers are looking for is the most crucial step in creating your resume. 

You can take advantage of these recruiting trends so that you can be found when employers are searching for job-seekers with a specific set of skills and accomplishments. Using targeting career keywords is integral to getting your resume noticed by the right companies and headhunters as they aid organizations in finding your resume listed within career sites and the various social networks.

Job-seekers have long been taught to emphasize action verbs in their job-search correspondence, and that advice is still valid. But the “what” that you performed the action in relation to is now just as important. To demonstrate, it is important to mention managed alongside with project management or marketing strategy or procurement because the manager/headhunter will use these keywords to search for his ideal candidate.

 These keywords relate to the skills and experience the employer looks for in a candidate. More specifically, keywords can be precise “hard” skills — job-specific/profession-specific/industry-specific skills, technological terms and descriptions of technical expertise (including hardware and software in which you are proficient), job titles, certifications, names of products and services, industry buzzwords and jargon, types of degrees, names of colleges, company names etc. Awards you’ve won and names of professional organizations to which you belong can even be used as keywords.

In your LinkedIn or Experteer profile, in the summary or profile section put down keywords describing the activities and accomplishments woven with the keywords might land you the opportunity you wanted. You can even populate ‘career goals’ with keywords.

How do you find these keywords for the SEO strategy of headhunters?

The method that career experts most commonly mention is the process of scrutinizing job postings to see what keywords are repeatedly mentioned in association with a given job title. Get the job description out and find all the keywords. You’ll be looking for specific industry terms, abbreviations, acronyms, buzzwords, and jargon. Once you have a list of keywords from the job posting, go one step further. Have a list of job titles you are interested in and search to find words that are profession-specific or role-specific or knowledge-specific. Keep adding to your list of keywords to put in your resume.

It is important to mention the soft skills such as interpersonal and communications skills that relate to many types of jobs. Although soft skills are difficult to substantiate on a resume, these are transferable and applicable across various jobs/careers, as well as desirable personality traits.  We hope your resume finds it’s way into the hiring manager’s hand and you are able to maximize your impact by analyzing the SEO strategy of headhunters!



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