One of the uniting factors of successful senior managers is ambition. The motivation to achieve more, to reach further, and to climb higher is an innate characteristic of the world’s most powerful leaders. And when it comes time to switch gears and start preparing for your next executive career step, the professional careerists know that sometimes…
For years, corporate experts have claimed that the position of CMO (Chief Marketing Officer) is dead. But marketing is not a trend of a phase – this position is certainly not gone, but perhaps it’s just evolved. In today’s job market, flexibility is a key quality for senior management, and top executives are expected to have a wide variety of skills and strengths. So rather than writing off the CMO position as a thing of the past, consider that perhaps it’s simply the title that’s changed, not the position. For those ambitious professionals who want to know what it takes, how to become a CMO, you’ll need to sharpen your skills in several sectors – get your toolkit ready, and good luck!
