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How to Become a CMO
For years, corporate experts have claimed that the position of CMO (Chief Marketing Officer) is dead. But marketing is not a trend of a phase – this position is certainly not gone, but perhaps it’s just evolved. In today’s job market, flexibility is a key quality for senior management, and top executives are expected to have a wide variety of skills and strengths. So rather than writing off the CMO position as a thing of the past, consider that perhaps it’s simply the title that’s changed, not the position. For those ambitious professionals who want to know what it takes, how to become a CMO, you’ll need to sharpen your skills in several sectors – get your toolkit ready, and good luck!