Mastering Employee Engagement [INFOGRAPHIC]

Today’s most talented professionals just can’t seem to stay in one place. Blame it on boredom, on the ease of finding a new opportunity, or just a desire for something new: companies all over the world are wondering why good employees leave, in search of new careers. Many employers underestimate the importance of employee engagement.

It’s too easy to think that a worker’s loyalty to a company will keep him from looking for other job opportunities.

But without a strong focus on the corporate culture, your best and most valued employees may get stolen away by other more competitive firms. For some insight on mastering employee engagement, consider the following tips.

Find Your Company’s Culture

Today’s workforce wants to feel as though they’re working for a cause. Whether they love the company’s product, their colleagues, or simply the message behind your organization, they need to have some connection to your brand.

So if your firm already has established beliefs and values, analyze how best to bring them to life on a daily basis. Work with the founders or executive board to figure out what your company’s biggest goals are, besides financially, and work towards expressing that more clearly, both internally and externally.

It’s not enough to print out promotional stickers with your company logo – especially if your company claims to be “environmentally conscious.”

Get The Team Together

Studies show that nearly 40 percent of happy employees credit their great coworkers for their Monday-Friday motivation.

If you’re lucky enough to have a company where the employees all know and love each other already, congrats! But if you routinely forget your office mate’s name, or worse – don’t even recognize anyone on the fifth floor – then it’s time to start giving your employees the opportunities to get to know their team.

Try hosting monthly Happy Hours. These don’t require a round of drinks for the whole team, but it can be as simple as having dinner as a company after work. Better yet, make next Friday a half day and invite your colleagues to bring their spouses and families to a potluck picnic near the office. Awkward team building exercises are encouraged, but not mandatory.

Tell Them What You Want

One of the most common complaints for employees is a lack of feedback. Or, if they’re lucky enough to receive feedback, they might not be thrilled with the chosen delivery method.

Transparency between the executives and the employees is of paramount importance. Tell your staff how they’re doing, what they’re doing well, and how they could improve. Encourage an open exchange of ideas, and make it clear that their opinion is important to your organization.

And most of all, you have to really mean it. You’d be surprised by some of the input and inspiration you might find by asking your quieter employees. But with the right combination of tact and transparency, you can learn a great deal.

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