Remote working continues to grow as an alternative to traditional employment. Practically every type of organization, including startups and marketing teams embrace remote workers because of their ability to cut costs and increase productivity.
Recruiting a marketing team of remote workers can help you create high-quality deliverables for clients without needing to worry about the overhead that comes with traditional teams. Your marketing strategies can use remote teams to create scalable capacity and deliver hard-hitting results. You can use the following tips for managing your remote marketing team, even if you only have a few team members at the moment, to get outstanding results.
Successful remote teams depend on fantastic communications. At a minimum, good communications can reduce the isolation and misunderstandings that often plague remote workers. Consider simple practices like using instant messaging to hold morning meetings. Such a practice updates your team members with the status of their projects and helps everyone feel important and valued.
Getting your team together at the end of the week can help everyone understand the issues that affect their job as well as the way their work during the week contributed to the team. Such routine reviews give you a chance to revise strategies and review performance before operational challenges become major problems.
You should also use all your communication tools to hold casual conversations that build relationships among your team members. During the work day, you can use video conferencing, chat and other technologies to hold brainstorming sessions and one-on-one meetings with your remote workers.
Plan and Schedule
Create a schedule for your blog posts, so everyone can meet the content-creation needs of your team. When creating articles, images and other online content, you should remember that you must publish a consistent content stream of material for your audience to consume. Creating a schedule helps your remote workers know what you expect from them and have specific deadlines to meet.
Part of your planning process should include providing a way to automate repetitive tasks, so your remote marketers can focus on their work. You can automate many of your marketing channels including social media, email marketing and CRM. Relieving your team of monotonous tasks can result in higher levels of creativity and productivity.
As a manager of a remote marketing team, productivity will probably rank near the top of your concerns. You need to have systems in place to measure the performance of your team and its individual members to keep your mind at ease and to prevent big surprises. Quickly identifying performance problems will help you react in ways that can salvage projects and meet deadlines.
Use your weekly meetings to highlight the accomplishments of your team and remote workers. Provide special recognition to your top performers and explain how their work contributed to your team’s mission. Create metrics that can help you measure the results of your marketing effort, so you have the information you need to manage your team.
Use the Right Tools
Technology can simplify your job as a manager of a remote team. Choose online tools that promote communication and collaboration from within a centralized environment. When everyone uses online tools for work, you will have the information that you need to make decisions that optimize your team and its results.
The following list includes some important tools that can improve your effectiveness as a manager of a remote marketing team:
A communications tool for teams that includes real-time messaging, and archival storage. Your team members can search past conversations within Slack to reference historical information. Meanwhile, you can use Slack’s private channels to share confidential information with individual team members. Slack also has a drag-and-drop file manager.
Trello and Basecamp
Use these tools to manage projects, assign tasks and schedule work using an intuitive interface. Trello uses a system of virtual pin boards to arrange projects and tasks while delegating responsibilities to your team members. Basecamp adds collaboration and file management tools to a project management landscape that also tracks progress toward milestones.
Sproutsocial and Hootsuite
Automate and schedule your social media activities and analyze your results. You can even manage A/B testing that helps you find out the content strategies that give you the best results. Both of these social media management platforms can post content to multiple sites from a central location and track the overall performance of your social media campaigns.
Manage and share multiple calendars and create reminders for all your team’s important events. You can also use Sunrise to create task lists as well as reminders and tasks for your team.
Google Drive and Dropbox
Use cloud-based file storage and management tools to collaborate on documents and eliminate redundancy. These storage apps also simplify file sharing, so your team can always access the latest version of work-related files. Cloud-storage services also help keep your data safe from hardware failure and accidental deletion.
Remote workers give you a chance to control the costs of operating a marketing team. Good communication practices, routine planning and scheduling, performance tracking and the use of technological tools can make you lead your remote marketing team to success.
About the Author:
Jill Phillips is a freelance writer from Buffalo, NY. She is an aspiring entrepreneur and tech enthusiast, who loves to share her insight on various topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps.