Hint: It is better than free, read further 🙂
Our customer care team keeps scouting the web for user reviews and comments we can use to improve and keep our products and services most useful for our customers. This week we started a new initiative to help our customers understand our views on the reviews they may see on the Internet and our responses to the questions different people have raised.
The first one comes from an about.com user and this is the comment for our users to see again:
Following a link to a “job description” gets you to a page “suggesting” that you become a member. Once you are a member, and you log in, you discover that 90% of the jobs are available only to “Premier Members.” When all the other job sites manage to get their revenue from the employer side and from advertising, I’m simply not willing to pay for access to job listings unless there’s something truly compelling about the site — and there definitely isn’t here. In addition, their user interface is one of the worst I’ve seen.
Firstly, thank you about.com user for taking time out and for your Experteer review. In his recent book Dr. Scott Sampson from the BYU in the US teaches Customer Relationship Management, and he’s been advocating how responses from customers who are dissatisfied can give us opportunities for great innovation. We truly believe that. We’re listening!
OUR JOBS ARE AVAILABLE ONLY TO PREMIUM MEMBERS: YA!
The first thing the about.com user mentions is our jobs being available only to premium members. The answer is that majority of our best jobs are indeed available to premium members. They pay. We’re quite proud to have a platform that has the top 10% jobs in an economy. For aggressive job seekers we see that the fee in fact is not high. We urge them to look at the big picture and what they are slated to gain in case they meet with an opportunity of a lifetime. In the bigger scheme of things, you will notice it is not a large fee. Equal to a business lunch, if you really think so!
Additionally, we believe we’re charging you for being able to serve you better through more relevant and targeted help. We’re not a free service and we don’t intend to hide it. The product and service creation as well as maintenance and the effort that goes into building transparency into senior level jobs is significant enough for us to have a product like this. It is important for us to have a service fee, which is indeed important to keep the service running.
In a case that your (fully filled) profile attracts a headhunter, thenthere is also a possibility that using a coupon the headhunter can send you a message directly, even if you are not a premium member. Only one party pays and we seek to maintain the process as transparent as possible.
OUR COMPELLING JOB LISTINGS!
As for compelling job listings that’s the about.com user’s next claim, we proudly cover many industry sectors and functional areas. While it is impossible to predict if at any point it can ever satisfy your curiosity fully, since that depends on the industry at any point in time. In 2008 perhaps, it was less likely that we had the most well-paying jobs in the real estate sector in the US. However, this is exactly the reason why we show our members that they can subscribe for a few months (depending on their own comfort level) which will allow them to find that one opportunity which is the best one for them. From our side, our teams are trying hard to get the best jobs out there on our marketplace. The subscription like a job insurance, if you look at it in this manner. We need to be prepared when the right opportunity comes by, quite like life, don’t you think?
On paid services: our marketing guru, Seth Godin doesn’t seem to disagree. In his post aptly titled ‘better than free‘, we hear the sentiments clearly. We leave you with some of Seth’s thoughts-
Without a doubt, free enables an idea to spread, it creates opportunity for sampling, it can open the door to engagement. But when you buy something, you’re paying for something that you can never get when it’s handed to you. Buying requires emotional commitment. It begins with confirmation bias, because if you paid for it, it must be worthwhile.
In the end, what we can say is that we’re trying our best to make it worthwhile and we hope instead of clicking away and giving up, you’re seeing this as an investment in yourself!