Do you consider “personal branding” another useless buzzword? Then you’re just one of many working professionals who’s underestimated the power of this marketing tool. Branding can open so many doors in your life, personally and professionally, that might’ve been closed otherwise. Personal branding isn’t so different from classic branding. You can use it to increase your visibility, handle your reputation, or to build trust in your skills. You can actively influence the impression you leave on others. In other words, you can fight your way to a higher and better position. Today, we’ll show you how to use modern media more effectively to become an expert in your field, and give your career a little push.