Web Analytics Lead

Colgate-Palmolive

Drugstore, Perfume Shop, Pharmacy

Piscataway, NJ - USA

Manager / Team Leader

Hybrid

Experteer Overview

In this role you will lead the web analytics program to deliver global, data-driven insights across marketing initiatives. You will shape tagging governance, data layers, and reporting to empower cross-functional teams. You’ll partner with development to ensure compliant analytics implementations and drive a self-service data culture. This position offers impact at scale within Colgate’s global marketing and IT teams, contributing to a trusted single source of truth for performance.

Compensation / Benefits

medical, dental, vision
life insurance
paid parental leave
disability coverage
401(k) with company matching
vacation/PTO days and paid holidays

Responsibilities

Oversee the end-to-end web analytics roadmap and ensure tagging governance and tracking accuracy
Direct tagging lifecycle, manage backlogs, allocate resources, and uphold implementation standards
Develop and maintain a long-term analytics roadmap with business stakeholders
Collaborate with development teams on data layer strategies and tagging implementations
Drive self-service reporting by automating workflows and delivering actionable insights
Ensure data governance and resolve data integrity issues for global marketing performance
Oversee website data privacy governance and compliance
Improve tagging processes, manage JIRA workflows, tickets, and SLAs
Communicate complex analytics findings to technical and non-technical audiences to influence strategy

Key requirements

Bachelor in Computer Science, Information Technology, Engineering, Electrical Engineering, or related field
7+ years of web analytics experience in a digital marketing and customer-facing environment
At least 4 years in a leadership or managerial role
3+ years of experience with web analytics process design, implementation and documentation management
Expert knowledge of Google Analytics and Google Tag Manager (client-side and server-side)

Strong communication skills (written and verbal)Cross-functional leadership Strategic thinking with ability to translate metrics into executive-level actions Google Analytics Google Tag Manager JavaScript

Description

In this role you will lead the web analytics program to deliver global, data-driven insights across marketing initiatives. You will shape ta…

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