VP Marketing & Analytics

Staples

Office Supplies

Framingham, MA - USA

Director

Experteer Overview

In this role you lead the Customer and Marketing Data Science & Analytics organization to power data-driven marketing and personalization at Staples. You will define the end-to-end analytics and data science strategy, enabling smarter decisions, advanced measurement, and real-time insights across customer touchpoints. You’ll partner with cross-functional leaders to embed analytics in decision-making and drive growth for one of North America’s largest workplace solutions providers. This is a high-visibility opportunity to shape how data informs strategy, marketing ROI, and customer experiences. You will craft a compelling analytics roadmap and lead transformative, scalable capabilities that a

Responsibilities

Build and lead the customer and marketing analytics and data science function across Retail and Staples Inc.
Develop a unified data strategy ensuring reliability, accessibility, and actionability across the organization
Partner with engineering and technology teams to enhance data infrastructure, pipelines, and reporting
Scale data science capabilities including marketing measurement, attribution, testing, incrementality, causal inference, lead scoring, and personalization
Establish scalable reporting frameworks providing real-time visibility into marketing performance and business outcomes
Transform reporting into actionable insights and strategic recommendations for decision-making
Lead advanced analytics initiatives to uncover growth opportunities and drivers of performance
Collaborate cross-functionally to embed analytics into decision-making across product, engineering, sales, and business leaders
Translate complex data findings into executive-level narratives and recommendations
Develop and execute an analytics roadmap aligned with business priorities and long-term growth
Drive continuous improvement in marketing ROI, customer engagement, and overall performance
Serve as a trusted advisor to senior leadership on customer, marketing, and growth strategies

Key requirements

Bachelor degree in analytical or technical field
15+ years of progressive experience in analytics, data science, or related disciplines
Experience leading analytics transformations and modernizing data science capabilities
Demonstrated success leveraging data to improve business outcomes
Exceptional communication, stakeholder management, and executive presentation skills
Proven ability to translate data into actionable insights that influence strategy

Intellectual curiosity collaborative leadership low-ego, team-oriented approach Modern data ecosystems marketing measurement and attribution causal inference

Description

In this role you lead the Customer and Marketing Data Science & Analytics organization to power data-driven marketing and personalizatio…

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