User Acquisition Manager

Zynga

Internet Software

08036 Barcelona, Cataluña - Spanien

Manager / Team Leader

Experteer Overview

As a User Acquisition Manager at Zynga you drive the growth of our mobile portfolio by overseeing large-scale ad campaigns and optimizing creatives, budget allocation, and ROI. You work with cross-functional teams to inform strategy, forecast multi-million-dollar budgets, and implement innovative UA initiatives. This role puts you at the heart of performance-driven growth across diverse game genres, collaborating with partners and attending industry events. You’ll have a meaningful impact on acquiring and engaging players at scale.

Responsibilities

Lead user acquisition strategy and performance-based media buying across SDK ad networks, social, and programmatic platforms
Collaborate with product teams, senior stakeholders, and network account managers
Analyze campaigns and coordinate with in-house design for new concepts
Assist in forecasting and managing multimillion-dollar budgets
Drive inter-departmental projects to deliver innovative solutions and improve performance
Identify and develop new partner and platform opportunities to boost results
Analyze data to spot opportunities and trend changes in UA activities
Keep up-to-date with industry best practices and competitor trends
Represent Zynga at international conferences and events

Key requirements

4+ years of managing ad network campaigns
2+ years in mobile user acquisition and KPI-driven analysis
Experience launching new games/apps and maintaining multiple live products at scale
Deep understanding of third-party tools including MMPs, market research platforms and ad networks
Experience and knowledge of mobile and ad tech from a gaming developer or agency perspective
Expert with Excel functions (v-lookup and pivot tables)
Extremely organized with high attention to detail
Analytical and metric driven

Analytical mindset Strong organizational skills Cross-functional collaboration MMPs Market research platforms Ad networks

Description

As a User Acquisition Manager at Zynga you drive the growth of our mobile portfolio by overseeing large-scale ad campaigns and optimizing cr…

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