Sr. Media Planner
Zimmerman Advertising
Advertising Agencies
Fort Lauderdale, FL - USA
Manager / Team Leader
Experteer Overview
In this role you will plan, negotiate, and execute digital media campaigns for client accounts, coordinating with cross-functional teams to deliver timely media plans and analyses. You will drive digital strategy alongside traditional media, oversee day-to-day planning processes, and present POVs and performance reports to clients. The position emphasizes vendor relationships, budgeting, and actionable optimization to achieve campaign objectives at scale. This is a client-centric, collaborative role with growth opportunities in media leadership.
Responsibilities
- Plan and optimize digital media campaigns across formats (display, online video, mobile, online gaming)
- Coordinate with offline media teams to align digital and traditional strategies
- Research, analyze, and report performance data; provide actionable recommendations
- Manage internal communications and budget allocation with paid search and SEO teams
- Oversee day-to-day media planning workflows and coordinate with assistants
- Train and mentor junior staff; support career development
- Present recommendations and POVs to clients and internal teams; deliver regular performance reporting
- Handle media billing approvals, invoicing, and insertion orders for managed buys
- Utilize research tools (competitive analysis, site traffic, demographics) for campaign planning
Key requirements
- 2-4 years in media planning or agency environment
- Experience negotiating with digital vendors
- Ability to evaluate and recommend digital campaign placements and strategies
- Strong presentation and writing skills
- Proficiency in MS Office (Outlook, Excel, Word, PowerPoint)
- Knowledge of ad servers (Atlas, DoubleClick, Sizmek) is a plus
- Experience with retail/restaurant/franchise operations is desirable
- Full-service agency experience preferred but not required
Description
In this role you will plan, negotiate, and execute digital media campaigns for client accounts, coordinating with cross-functional teams to …
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