Sr. Web Analyst, Marketing

Dynatrace

Software Companies

Linz, Oberösterreich - Österreich

Senior Specialist / Project Manager

Experteer Overview

In this senior IC role, you translate data into actionable insights to optimize Dynatrace’s Web experience and Digital Marketing investments. You will partner with Web and Digital marketing teams to align analytics with business goals and drive data-informed decisions. You will build and maintain dashboards, surface opportunities to improve campaign effectiveness and ROAS, and support experimentation and measurement across channels. This role offers impact at scale in a fast-moving, data-driven marketing organization. You will help shape the measurement strategy and connect data from multiple platforms to enable end-to-end reporting.

Compensation / Benefits

Health, Dental, Life, STD, LTD
401k
PTO

Responsibilities

Own the digital measurement strategy and frameworks for Web experience and Digital Marketing
Collaborate with Web and Digital marketing teams to translate business objectives into analytics solutions
Build and maintain Looker Studio and PowerBI dashboards to automate web and paid media KPI reporting
Drive actionable insights to improve digital campaign effectiveness, efficiency, and ROAS
Identify web traffic and conversion trends to inform UX, content, and CRO
Support A/B testing with hypothesis development and results analysis
Partner with data architecture/engineering to integrate data from multiple platforms for comprehensive reporting
Implement and maintain web analytics tagging and ensure data accuracy through QA
Evaluate digital marketing trends and analytics best practices to enhance reporting and insights

Key requirements

5+ years of experience in digital marketing analytics in a B2B SaaS environment
Deep understanding of digital marketing channels, funnel metrics, and measurement frameworks
Proficiency with web analytics tools such as Google Analytics (preferred) or Adobe Analytics
Hands-on experience building and maintaining dashboards in Tableau, Power BI, Looker Studio or similar
Strong ability to communicate insights clearly
Strong analytical and problem-solving skills with attention to detail
Collaborative, cross-functional stakeholder engagement

clear communication collaboration problem-solving Google Analytics Adobe Analytics Tableau

Description

In this senior IC role, you translate data into actionable insights to optimize Dynatrace’s Web experience and Digital Marketing investments…

Weltweit über 1 Mio. Spitzenpositionen mit Gehaltsbenchmark
Lassen Sie sich diskret von Headhuntern finden und kontaktieren
Exklusiv für Senior Professionals und Executives

Bereits Mitglied?

Experteer Gehaltsbenchmark: