Sr. Manager, Performance Marketing

Opendoor

Real Estate

Phoenix, AZ - USA

Manager / Team Leader

Experteer Overview

In this Senior Performance Marketing Manager role, you own cross-channel media strategy, buying, and measurement to drive acquisition and brand impact. You’ll lead partnerships with agencies and platforms, infusing AI and automation to scale results across Paid Social, TV/CTV/OLV, Audio, Display, and Direct Mail. You’ll connect upper-funnel investments to near-term outcomes while shaping long-term value creation. You’ll work closely with cross-functional partners to align media plans with business goals and measurement milestones.

Responsibilities

Define and optimize cross-channel channel roles, audience frameworks, geo strategy, flighting, and mix across paid media channels
Manage agencies, contractors, and platform partners: briefs, KPIs/SLAs, rate negotiations, QA, brand safety
Architect brand investments through a performance lens to drive reach, frequency, and downstream outcomes
Design and execute a rigorous test-and-learn roadmap for audiences, creative, formats, and bidding; scale winners
Forecast, allocate, and rebalance budgets; tie spend to acquisition and brand outcomes; report returns and risks
Lead incrementality and geo experiments; collaborate on MMM; maintain attribution hygiene
Define creative specs and messaging by channel; partner with Brand/Creative on concepting; leverage AI to accelerate production and testing
Apply platform AI and LLM-assisted workflows for media planning, creative ideation, and performance summarization
Improve data tooling: aim for single source of truth dashboards; reduce manual toil in planning and reporting
Communicate insights and recommendations to senior stakeholders to drive cross-functional alignment

Key requirements

7+ years in media planning/buying or performance marketing with deep digital expertise and knowledge of traditional channels

excellent communication stakeholder management ability to thrive in ambiguity DSPs (DV360, The Trade Desk)social platforms (Meta, TikTok)CTV/OLV partners (YouTube, Roku)

Description

In this Senior Performance Marketing Manager role, you own cross-channel media strategy, buying, and measurement to drive acquisition and br…

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