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Sr. Manager, NAM Digital Marketing

Logitech

Logitech

Computer Peripherals

Irvine, CA - USA

Manager / Team Leader

Hybrid

Experteer Overview

As the NA DTC Regional Growth Marketing Manager, you lead Logitech.com’s regional digital investment and demand generation, aligning with global priorities and local insights. You’ll steer the regional paid media mix, optimize efficiency, and craft annual and quarterly plans. You work cross-functionally with sales, online, agencies, and finance to drive Logitech’s strategic ecommerce objectives. This role offers the chance to shape growth at scale, foster partner ecosystems, and build a high-performing, inclusive marketing team.

Compensation / Benefits

  • Medical Coverage
  • Dental Coverage
  • 401(k) Plans (Traditional and Roth)
  • Flexible Spending Accounts
  • Paid Time Off
  • Paid Parental Leave

Responsibilities

  • Define and own the regional growth marketing strategy aligned to global priorities
  • Set short- and long-term marketing plans with KPIs (spend, traffic, ROAS, CV%, revenue)
  • Lead channel marketing initiatives and partner ecosystem growth
  • Collaborate on demand generation campaigns to drive high-intent traffic and optimize ROAS
  • Utilize analytics to drive performance, reporting, and commercial decisions
  • Oversee multi-million-dollar budget with ROI focus
  • Build and mentor a high-performing, inclusive marketing team
  • Leverage ecommerce experience to grow Logitech’s online business with double-digit growth
  • Ideate and build campaigns to promote Logitech regional portfolios within partner ecosystems
  • Partner with Online, Finance, Merchandising, CRM, Analytics, Product, Brand, country teams and agencies

Key requirements

  • Many years in digital/performance marketing in ecommerce
  • $10M+ paid media budget ownership
  • Google PPC, Affiliates, Meta, TikTok, Amazon, Rakuten media experience
  • Advanced analytics with AI/Excel/Tableau/Adobe/Content Square
  • Strong partner relationship skills and executive-level communication
  • Proven data-driven decision-maker with business and financial acumen
  • Proven track record of growing online revenue
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Description

As the NA DTC Regional Growth Marketing Manager, you lead Logitech.com’s regional digital investment and demand generation, aligning with gl…
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