Sr Digital Marketing Specialist

Wolters Kluwer

Publishing and Printing

Chicago, IL - USA

Senior Specialist / Project Manager

Hybrid

Experteer Overview

As Sr. Digital Marketing Specialist, you will own email marketing and marketing automation to accelerate pipeline and support customer expansion for the Clinical Effectiveness business. You will work with global stakeholders to deliver multichannel, personalized experiences that tie to revenue outcomes. You will manage end-to-end Marketo programs and contribute to ABM and digital advertising efforts across 6sense and LinkedIn Campaign Manager. This hybrid role combines hands-on execution with cross-functional collaboration to optimize campaigns and measure impact.

Compensation / Benefits

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time, Paid Parental Leave

Responsibilities

Own the build, QA, and deployment of email programs, nurtures, triggered workflows, and operational campaigns in Adobe Marketo Engage
Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion
Maintain global email governance including naming conventions, folder structure, deliverability, GDPR/CCPA, and preference center best practices
Partner with stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle
Assist with ABM campaign setup and execution within 6sense, including audience creation, workflow management, and funnel-stage activation
Support LinkedIn and Meta ad execution with coordinated cross-channel orchestration
Build and execute end-to-end integrated programs linking ads, landing pages, web personalization, and email programs
Monitor campaign performance, provide insights dashboards, and recommend optimizations based on engagement, intent, and content performance
Implement structured A/B and multivariate testing across channels
Partner with Analytics, Content and Program teams for accurate tracking, attribution, and reporting
Develop scalable audience segmentation strategies and ensure brand, accessibility, and messaging consistency across geographies
Support budget tracking for digital advertising and ABM programs
Contribute to MarTech process improvement including documentation, QA, and templates

Key requirements

Bachelor’s degree in marketing, communications, business, or comparable experience
3–6 years in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS preferred)
Hands-on experience with Adobe Marketo Engage (required)
6sense or similar ABM/intent platforms
LinkedIn Campaign Manager and Meta advertising
Salesforce CRM
Web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
HTML/CSS editing is a plus
Adobe Marketo Engage Certification is a plus
Familiarity with global marketing operations and data privacy regulations beneficial

Strong communicator with clear, concise writing Highly collaborative and cross-functional Technical and analytical with data-driven mindset Adobe Marketo Engage 6sense LinkedIn Campaign Manager

Description

As Sr. Digital Marketing Specialist, you will own email marketing and marketing automation to accelerate pipeline and support customer expan…

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