Sr Associate, Toy Marketing - Thomas & Friends
Mattel
Toys
El Segundo, CA - USA
Vice President
Experteer Overview
In this role, you will help shape toy portfolio strategy and support product development for Thomas & Friends, partnering with Design/R&D and Brand Marketing to bring concepts to shelf. You will analyze pricing, performance, and consumer insights to inform decisions that drive revenue and margins. You’ll work across cross-functional teams to execute packaging and storytelling that resonates with retailers and consumers, contributing to Mattel’s mission to empower and entertain children worldwide. This is an opportunity to influence a beloved franchise and scale impactful toy products through data-driven strategy and collaboration.
Compensation / Benefits
- competitive total pay programs
- comprehensive benefits
- inclusive workplace culture
- career development opportunities
- significant brand portfolio
- employee well-being programs
Responsibilities
- Support toy strategy development by segment
- Assist in pricing architecture and competitive positioning
- Gather consumer/play insights on toy usage and play patterns
- Collaborate with Design/R&D to move toys from concept to shelf
- Support toy business performance through POS, SKU metrics, revenue, margin, and productivity
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Key requirements
- Minimum of 3 years of marketing experience
- Project management skills with potential to manage complex product development timelines
- Strong quantitative/analytical/financial skills (forecasting, pricing, SKU productivity, competitive analysis)
- Financial acumen with P&L management experience
- Experience partnering with cross-functional teams (design and manufacturing)
- Excellent storytelling, presentation, and influencing abilities
- Strong PowerPoint creation and presentation skills; proficiency in Outlook, Word and Excel
- Experience in category management, product marketing, or product development
- Background in CPG or toy companies with exposure to retail buyer dynamics
- Retail/channel knowledge for mass, specialty, and e-commerce distribution
Description
In this role, you will help shape toy portfolio strategy and support product development for Thomas & Friends, partnering with Design/R&…
Leading careersFor members only
Take your next career step
1M+ top positions worldwide with salary benchmarks
Be discreetly found and contacted by headhunters
Exclusively for senior-level professionals and executives
Already a member?