Specialist Loyalty Program Management Global (m/f/d)

MediaMarktSaturn

Electrical Equipment

München, Bayern - Deutschland

Senior Specialist / Project Manager

Experteer Overview

In this role you will lead and execute strategic loyalty initiatives to boost program performance. You will shape and optimize loyalty features, customer journeys, and services in line with business objectives. You will monitor KPIs, identify improvements, and drive continuous optimization across channels. You will analyze market trends to inform the program’s evolution and work closely with the Customer Strategy and Personalization team to deliver seamless, personalized experiences.

Responsibilities

Lead strategic loyalty initiatives and drive execution of key projects
Establish and optimize program features, benefits, and customer journeys aligned with business goals
Monitor loyalty KPIs, identify improvement areas, and implement corrective actions
Continuously optimize the loyalty program for performance and a seamless omnichannel experience
Analyze market trends and shopping/visitation patterns to support strategic evolution of the program
Collaborate with the department head for customer strategy and personalization to shape initiatives

Key requirements

First experience in loyalty programs or related field
Bachelor's or Master's degree (ideally in marketing, communications, or market/consumer research)
Very good analytical skills / affinity for numbers
Excellent MS Office skills, especially PowerPoint
Fluent in English and German
Proactive approach to work

proactive data-driven collaborative strong communication problem solving PowerPoint

Description

In this role you will lead and execute strategic loyalty initiatives to boost program performance. You will shape and optimize loyalty featu…

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