Senior Product Manager, Audience Targeting

SiriusXM Radio

Radio and Television Broadcasting Channels

New York, NY - USA

Senior Specialist / Project Manager

Experteer Overview

In this role you will own the vision and execution of SiriusXM's data-driven ad targeting capabilities, enabling precise audience reach and measurable ROI. You will partner with engineering, data science, marketing, and sales to transform first-party data, context, and third-party signals into privacy-friendly targeting products. You’ll shape the roadmap, establish success metrics, and stay ahead of privacy regulations to drive advertising revenue and addressability. This is a strategic, cross-functional role with impact across the media ecosystem.

Compensation / Benefits

base salary range $100,000–$160,000
discretionary short-term incentives
discretionary long-term incentives

Responsibilities

Own the product vision, strategy, and execution for data-driven ad targeting capabilities
Define scalable, privacy-forward targeting products leveraging first-party data, contextual signals, demographics, and location intelligence
Lead audience creation and activation workflows with Data Science, Engineering, Marketing, Sales, and Legal
Evaluate/integrate third-party data sources and targeting partners to enhance addressability
Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions
Stay current on industry trends and privacy regulations (GDPR, CCPA) and competitive offerings
Represent SiriusXM as a thought leader on data-driven advertising strategies and addressable audio
Maintain a multi-year product roadmap for audience targeting aligned to revenue growth
Drive prioritization across stakeholders balancing technical, commercial, and customer outcomes
Establish measurable business outcomes tied to advertiser performance, audience addressability, and monetization growth

Key requirements

5+ years of product management experience in advertising technology, data products, or programmatic platforms
Deep understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems
Experience collaborating with engineering and data science to develop ML-powered targeting solutions
Experience with third-party data providers, measurement platforms, and identity graphs
Excellent communicator with strong analytical thinking and ability to influence cross-functional stakeholders
Proven ownership of complex product initiatives from strategy through launch and optimization in matrixed environments
Must have legal right to work in the U.S.

strong communication analytical thinking influence across cross-functional teams advertising technology data products programmatic platforms

Description

In this role you will own the vision and execution of SiriusXM's data-driven ad targeting capabilities, enabling precise audience reach and …

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