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Senior Marketing Manager

Berklee College of Music

Berklee College of Music

Music

Boston, MA - USA

Specialist

Hybrid

Experteer Overview

As a Senior Marketing Manager at Berklee, you will drive multi-channel campaigns that connect our diverse ecosystem with prospective students and audiences. You will bridge institutional strategy and creative execution, partnering with internal departments to ensure on-brand, data-informed marketing. You’ll optimize performance across web, social, email, and paid channels, shaping enrollment growth and marquee campus events. This role offers meaningful impact within a mission-driven arts education environment and exposure to global brand standards.

Compensation / Benefits

  • health and dental packages
  • 403(b) retirement with matching contributions
  • generous PTO
  • tuition assistance
  • paid winter break

Responsibilities

  • Campaign Facilitation & Optimization: lead multi-channel campaigns to hit lead-gen, social, and brand targets; optimize performance using data.
  • Performance Analysis: monitor campaign results and derive actionable insights on audience behavior across web, social, email, partner networks, and paid placements.
  • Agile Adjustments: adjust spends, targeting, and creative elements to maximize ROI in active campaigns and annual planning.
  • Project Operations & Stakeholder Relations: manage detailed project roadmaps in Asana, coordinate跨部门 workflows, and ensure timelines.
  • Cross-Functional Liaising: act as marketing liaison to Academic Affairs, Career Center, and Advancement, translating goals into on-brand campaigns.
  • Strategic Analytics: utilize GA4, Salesforce, and martech stack to produce leadership-ready insights for semesterly and annual reports.

Key requirements

  • Minimum of 4 years of professional marketing management experience
  • Experience with GA4 for multi-channel digital strategies (paid social, email, paid search)
  • Advanced proficiency in enterprise project management software (Asana preferred)
  • Strong interpersonal and leadership skills for navigating a matrix organization
  • Desirable familiarity with AI tools to scale content management, reporting, or workflows; budgeting and financial literacy
diplomacyleadershipcollaborationGA4SalesforceAsana

Description

As a Senior Marketing Manager at Berklee, you will drive multi-channel campaigns that connect our diverse ecosystem with prospective student…
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