Senior Manager, Marketing Technology
Opendoor
Real Estate
Miami, FL - USA
Manager / Team Leader
Experteer Overview
In this role you will own Opendoor’s marketing technology stack, enabling AI-powered lifecycle programs and precise attribution. You’ll design and maintain systems for email, SMS, and analytics, partnering with Engineering, Product, and Growth Science to move fast and measure impact. You will build scalable AI-enabled templates, govern data flows, and automate campaigns to maximize velocity. This senior IC role emphasizes infrastructure that eliminates manual work and accelerates cross-functional initiatives.
Compensation / Benefits
- paid time off
- paid holidays
- medical/dental/vision insurance
- basic life insurance
- 401(k) to eligible employees
Responsibilities
- Own Iterable end-to-end: configuration, journeys, triggers, and audience management for welcome, nurture, and re-engagement programs
- Manage CDP (Segment Personas): define audiences, governance, and data flow to Iterable
- Build AI-powered email/SMS templates: modular, dynamic, AI-driven at scale
- Train team on platform capabilities for self-serve campaign creation
- Own Google Tag Manager and Segment event taxonomy; collaborate with Engineering on event tracking and QA
- Implement and verify CAPI, enhanced conversions, and server-side tracking; drive prioritization with Engineering/Product
- Develop automated budgeting pacing alerts, anomaly detection, and QA workflows for paid and lifecycle programs
- Create self-serve workflows using Claude, Python, Gumloop; train team on AI content generation and analysis
- Partner with Growth Science on budget allocation, channel decisions, measurement planning, and incrementality testing
Key requirements
- Expert in Iterable, Braze, or comparable ESP at enterprise scale
- Strong HTML/CSS for responsive templates; able to read JavaScript
- Experience with CDP platforms (Segment Personas or similar)
- Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking
- Proficient with Python scripting and no-code automation tools (Gumloop, Make, Zapier)
- Expert with AI tools (Claude, Cursor) for code, templates, and analysis
- Proficient in SQL for campaign analysis and troubleshooting
- 5–7+ years in marketing operations with lifecycle/email ownership at scale
- Track record of building infrastructure to increase team velocity
- Proven ability to drive data infrastructure through Engineering and Product without direct authority
- Comfort spanning acquisition and lifecycle; understanding performance marketing dynamics
Description
In this role you will own Opendoor’s marketing technology stack, enabling AI-powered lifecycle programs and precise attribution. You’ll desi…
Leading careersFor members only
Take your next career step
1M+ top positions worldwide with salary benchmarks
Be discreetly found and contacted by headhunters
Exclusively for senior-level professionals and executives
Already a member?