Senior Manager, Marketing Technology

Opendoor

Real Estate

Miami, FL - USA

Manager / Team Leader

Experteer Overview

In this role you will own Opendoor’s marketing tech stack, enabling an AI-powered marketing team to move fast and measure impact. You’ll run end-to-end lifecycle infrastructure (email/SMS, audiences, attribution) and drive cross‑functional tracking initiatives with Engineering, Product, and Growth Science. You’ll build scalable templates, automate workflows, and improve data quality to accelerate campaigns. This is a high-ownership, high-autonomy IC role that shapes how marketing operates at scale.

Compensation / Benefits

base salary
equity
paid time off
paid holidays
medical/dental/vision
life insurance

Responsibilities

Own Iterable end-to-end: configuration, journeys, triggers, and audience management for welcome, nurture, and re-engagement programs
Manage CDP (Segment Personas): define audience segments and data governance, ensure data flows to Iterable
Build AI-powered email and SMS templates and dynamic systems to ship programs without bespoke builds
Train the team on platform capabilities and enable self-serve campaign creation
Own Google Tag Manager and Segment event taxonomy; collaborate with Eng on event tracking and QA
Implement and verify CAPI, enhanced conversions, and server-side tracking; drive prioritization for tracking infrastructure
Develop automated budget pacing alerts, anomaly detection, and QA workflows for paid and lifecycle programs
Create self-serve workflows using Claude, Python, Gumloop; train team on AI tools for content generation and analysis
Partner with Growth Science on budget allocation analysis, channel decisions, and incrementality testing

Key requirements

Expert in Iterable, Braze, or comparable ESP at scale
Strong HTML/CSS; capable of reading JavaScript
Experience with CDP platforms (Segment Personas)
Knowledge of GTM, CAPI, enhanced conversions, server-side tracking
Proficient in Python; no-code tools (Gumloop, Make, Zapier)
Proficient with AI tools (Claude, Cursor) for code and templates
SQL proficiency for analysis and troubleshooting
5-7+ years in marketing operations with lifecycle/platform ownership
Ability to drive infrastructure projects through Engineering/Product without direct authority
Comfort working across acquisition and lifecycle channels

High ownership and initiative Strong cross-functional collaboration Problem-solving mindset with a focus on automation Iterable or Braze experience HTML/CSS and JavaScript familiarity CDP familiarity (Segment Personas)

Description

In this role you will own Opendoor’s marketing tech stack, enabling an AI-powered marketing team to move fast and measure impact. You’ll run…

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