Sales Marketing Executive
Nexstar Media Group
Radio and Television Broadcasting Channels
Philadelphia, PA - USA
Senior Specialist / Project Manager
Experteer Overview
In this role you will drive revenue growth for WPHL and its digital portfolio by crafting strategic, cross-platform marketing solutions. You will partner with sales leadership to develop plans that align with client goals and deliver measurable results across broadcast and digital channels. You will lead compelling sponsorships and integrated campaigns while collaborating with cross-functional teams to ensure seamless execution. This is a chance to shape advertising strategies within a leading local media group and contribute to Nexstar initiatives.
Responsibilities
- Develop strategic account plans to drive long-term growth and pursue new opportunities
- Support revenue forecasting, pipeline management, and achievement of sales targets
- Create sponsorships, proposals, and integrated marketing campaigns
- Collaborate on client presentations and participate in key sales meetings
- Assist in pricing strategies and customized commercial pitches
- Lead cross-functional campaigns with Sales, Creative, News, Product, Analytics, and Operations
- Execute cross-platform opportunities across broadcast and digital channels
- Conduct market research and contribute to station-wide advertising strategies
Key requirements
- Strong organizational skills and ability to manage multiple priorities
- Excellent communication and presentation abilities for stakeholders at all levels
- Strategic thinker with a proactive, solutions-oriented mindset
- High attention to detail and ability to work independently
- Professional presence and strong client-facing skills
- Collaborative yet autonomous team player
Description
In this role you will drive revenue growth for WPHL and its digital portfolio by crafting strategic, cross-platform marketing solutions. You…
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