Sales Manager - Los Angeles
The Wonderful Company
Beer, Soft Drinks, Refreshment Beverages
Los Angeles, CA - USA
Senior Specialist / Project Manager
Experteer Overview
In this role you will lead FIJI Water’s Los Angeles market through distributor management and market execution to drive sustainable growth. You will own key accounts across Retail and On-Premise, build strong distributor relationships, and ensure pricing, merchandising, and promotions align with brand standards. You help shape regional strategy, monitor performance, and collaborate with cross-functional partners to elevate in-market results. This position offers meaningful impact in a fast-paced, brand-led environment focused on execution and growth.
Compensation / Benefits
- comprehensive medical coverage
- vision and dental plans
- 401k with match
- virtual mental health resources
- fitness reimbursements
- career advancement opportunities
Responsibilities
- Lead distributor management and accountability across the Los Angeles market, ensuring execution of sales priorities, distribution goals, merchandising standards, pricing strategy, and promotional programs.
- Own an assigned account portfolio including independent customers, regional chains, and distributors across Retail and On-Premise channels.
- Build top-to-top relationships with distributor leaders and account partners to improve execution and unlock growth opportunities.
- Drive distributor accountability via regular business reviews, tracking KPIs like distribution gains, out-of-stock, pricing compliance, display execution, and volume delivery.
- Monitor and enforce P&L discipline across distributors and accounts, aligning trade spend and market activity with financial goals.
- Execute channel strategy to align shelving, pricing, merchandising, and assortment with portfolio priorities and brand standards.
- Prioritize in-market time with distributors and customers to assess execution, strengthen relationships, and drive corrective action.
- Collaborate with headquarters and internal teams to improve programming and elevate in-market performance.
- Use data and analytics (Salesforce and syndicated data) to identify opportunities, monitor stock, evaluate SKU performance, and optimize trade spend.
- Identify and win new business in key LA markets to expand FIJI Water’s presence in both Retail and On-Premise.
- Analyze category, customer, and competitive trends to develop fact-based selling stories and market strategies.
- Work cross-functionally with Merchandising, Sales Planning, Business Development, Finance, Supply Chain, Customer Service, and Brand Marketing to ensure alignment and execution support.
- Provide reporting and ad hoc analysis to retailers, distributors, merchandising teams, and senior leadership to guide decisions and performance management.
Key requirements
- Minimum 5 years of sales experience managing regional chain accounts, independent accounts, and distributor relationships across Retail and On-Premise.
- Proven success in distributor management, including setting expectations, measuring execution, and conducting business reviews.
- Strong experience in P&L management, including financial reporting, volume planning, forecasting, and trade spend management.
- Proven ability to create new business opportunities, expand distribution, and deliver measurable market growth.
- Advanced knowledge of syndicated data and tools such as Spectra, Nielsen, IRI, and Mintel.
- Strong analytical and presentation skills with ability to craft and deliver sales presentations to internal teams, leadership, distributors, and customers.
- Customer-focused mindset with commitment to high-quality support for stakeholders.
- Advanced proficiency in MS Excel, PowerPoint, and Word.
- BS/BA degree in business, finance, or a related field strongly preferred.
- Availability to travel up to 60%, including occasional nights and weekends.
Description
In this role you will lead FIJI Water’s Los Angeles market through distributor management and market execution to drive sustainable growth. …
Leading careersFor members only
Take your next career step
1M+ top positions worldwide with salary benchmarks
Be discreetly found and contacted by headhunters
Exclusively for senior-level professionals and executives
Already a member?