REGIONAL DIRECTOR MARKETING & COMMUNICATIONS

Sparrow Health System

Hospitals, Clinics, Non-Medical Staff

Lansing, MI - USA

Manager / Team Leader

Experteer Overview

In this role you lead the Regional Network marketing and communications function, shaping strategy and ensuring alignment with the enterprise brand. You guide a regional team to drive growth, reputation, and engagement through integrated campaigns. You will advise regional executives, partner with clinical and operational leaders, and translate enterprise priorities into locally relevant plans. This is an opportunity to influence growth and brand coherence across multiple hospitals within a complex healthcare system.

Responsibilities

Represent Regional Network priorities on the Department of Communications executive leadership team and align central and regional marcom
Advise regional executives on strategy, reputation management, growth, and stakeholder engagement
Partner with clinical/operational leaders to identify growth opportunities and create measurable plans
Govern resource allocation and prioritization for regional marketing and communications
Lead integration of people, processes, and technology between regional and centralized teams
Promote alignment of regional brands with Michigan Medicine master brand and shared services
Translate enterprise strategies into locally relevant marcom and employee engagement plans
Ensure consistent brand standards and messaging across Regional Network markets
Oversee local marketing budgets, forecasting, and resource allocation
Provide local leadership, coaching, and performance management for regional staff
Foster a collaborative, high-performing culture aligned with enterprise values
Clarify roles within a matrixed reporting structure
Support vendor management and local agency relationships as needed

Key requirements

8+ years of progressive marketing/communications experience, preferably in healthcare or a complex matrixed organization
Proven leadership in matrixed environments and cross-functional influence
Experience budget management and operational leadership
Bachelor’s degree in marketing, communications, public relations, or related field; Master preferred
Strong strategic thinking and executive presence with ability to translate strategy into action
Exceptional written and verbal communication with C-suite stakeholders
Ability to collaborate with hospital and medical group leadership to set growth targets and KPIs
Enterprise mindset with local market sensitivity; influencing without direct authority
Change management and stakeholder engagement skills

leadership collaboration stakeholder engagement strategic thinking communication excellence relationship-building

Description

In this role you lead the Regional Network marketing and communications function, shaping strategy and ensuring alignment with the enterpris…

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