Regional Business Director

Brunswick Corporation

Ship Building

Miami, FL - USA

Manager / Team Leader

Experteer Overview

In this role you drive regional growth by leading and coaching in-market Business Development Managers, strengthening dealer partnerships, and ensuring execution of growth strategies. You maintain a strong field presence to influence performance and resolve issues, while collaborating with OEMs and the Mercury team to expand market share. The position combines strategic planning with hands-on field leadership across the Southeast US, including Florida and the Carolinas. You’ll shape dealer experience and sales outcomes in a high-impact, cross-functional environment.

Compensation / Benefits

medical, dental, and vision insurance
paid vacation
401k with match
Health Savings Account with company contribution
wellbeing program
product purchase discounts

Responsibilities

Lead and manage day-to-day activities of in-market Business Development Managers to ensure field execution and regional goal attainment
Develop and implement Mercury growth strategies with direct field involvement alongside BDMs and dealer partners
Maintain active field presence, engaging dealers and OEMs to drive performance and address issues in real time
Oversee onboarding and on-the-job training of BDMs for effective dealer relationship management
Assess BDM performance and create targeted coaching and development plans aligned to regional needs
Collaborate with Mercury OEM team and share dealer conquest responsibilities with BDMs in the field
Work with sales leadership to evaluate market needs and trends
Report to leadership on competitive products, programs, and market dynamics based on field observations
Resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management
Build strong relationships with key dealers through regular in-person interaction and follow-up
Communicate with local OEM boat reps to align on activity and opportunities
Identify and report regional issues to upper management when escalation is needed
Partner with category management on current products and support new product introductions
Represent Mercury at national/regional shows to generate sales opportunities
Recruit, develop, and retain a high-performing field sales team
Serve as a cross-functional bridge across sales, service, and marketing for program execution and aligned dealer communications
Champion diversity of thought and opportunity in hiring and development
Qualifications include: bachelor’s degree, proven sales performance, 5–10 years with dealer networks, marine industry experience, strong communication and organizational skills
Preferred: Mercury product knowledge, marine industry experience, bilingual English/Spanish, presentation skills, budget management, advanced MS skills

Key requirements

Bachelor’s degree or equivalent
5–10 years in a dealer organization or equivalent
Proven sales track record in marine or power sports industries
Excellent verbal and written communication and organizational skills
Ability to translate market inputs into regional demand plans and drive production
Strong interpersonal skills to work with diverse personalities
Ability to coach and motivate field staff
Persuasive with customers while maintaining satisfaction

communication coaching and mentoring relationship-building Mercury product knowledge marine industry knowledge Advanced computer skills in Microsoft Applications

Description

In this role you drive regional growth by leading and coaching in-market Business Development Managers, strengthening dealer partnerships, a…

1M+ top positions worldwide with salary benchmarks
Be discreetly found and contacted by headhunters
Exclusively for senior-level professionals and executives

Already a member?