Senior Programmatic Strategist

Publicis Media

Media Agencies

San Jose, CA - USA

Senior Specialist / Project Manager

Experteer Overview

In this role you will drive programmatic media strategies for global clients, overseeing campaign activation, optimization, and reporting. You’ll work with cross-functional teams to align paid media with client objectives, leveraging data-driven insights to improve ROI. You will mentor teammates, develop best practices, and help grow PGD’s programmatic capabilities on a global scale. This is an opportunity to shape modern media programs within a culture focused on growth, innovation, and wellbeing.

Responsibilities

Lead development and implementation of programmatic media strategies and direct-to-publisher activities using data-driven decisions
Oversee end-to-end campaign execution: planning, documentation, assets, and launch requirements
Coordinate with publishers to set up deals and maintain collaborative relationships
Proactively identify client growth opportunities and drive actions to realize them
Assist in programmatic and digital media training sessions
Oversee programmatic best practices development, rollout, and adherence
Develop and maintain strong client relationships with a focus on exceptional service
Provide client recommendations and optimization strategies aligned with objectives
Responsible for campaign optimizations and QA processes

Key requirements

English Level B2 or above
Advanced expertise in one or more Programmatic DSPs (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee)
Strong communication and result-oriented mindset
Attention to detail and analytical skills
Experience in digital branding or performance campaigns
In-depth knowledge of programmatic platforms and media landscape
Intermediate Excel knowledge
Strong teamwork and client-orientation
Experience with reporting tools (Data Studio, Supermetrics, Power BI, Datorama)
Experience managing ad serving tools (GCM, Sizmek) and verifications (IAS, MOAT, DoubleVerify)

Strong communication Teamwork Client orientation Programmatic DSPs (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee)Ad serving tools (GCM, Sizmek)Verifications (IAS, MOAT, DoubleVerify)

Description

In this role you will drive programmatic media strategies for global clients, overseeing campaign activation, optimization, and reporting. Y…

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