Orascoptic Sr. Manager, Digital Paid Marketing-Growth & Performance (Madison, WI)

Envista

Medical Devices

Madison, WI - United States

Manager / Team Leader

Experteer Overview

In this role you will drive Orascoptic’s global growth by optimizing paid media, ecommerce, affiliates, and media partnerships. You’ll translate strategic priorities into measurable outcomes through data-driven optimization, experimentation, forecasting, and disciplined investment management to grow leads, appointments, pipeline, and revenue. You will partner with cross-functional teams to ensure a connected customer journey from first engagement to commercial handoff. This is a high-impact position with a clear focus on acquisition efficiency and conversion performance.

Compensation / Benefits

annual performance bonus
medical/dental/vision benefits
401K match
on-site work in Madison, WI four days a week
employee assistance programs
paid time off

Responsibilities

Lead global paid media planning across search, social, and emerging channels aligned to strategy
Recommend regional channel mix and investment allocation based on performance and priorities
Set acquisition targets (CPL, CAC, ROAS) and manage performance discipline
Develop lead forecasting models by market to align with targets and pipeline
Own funnel optimization from visitor to lead and from lead to appointment/opportunity in collaboration with Lifecycle Marketing and Sales
Develop and execute scalable affiliate and media partnership programs; expand international partnerships
Collaborate with Digital Experience to optimize ecommerce conversion, AOV, and revenue
Own conversion optimization roadmap for websites and landing pages with testing framework
Define attribution and measurement requirements; produce executive dashboards and performance reporting
Manage investment plan within guardrails; reallocate investments based on performance and opportunities
Lead cross-functional alignment with Marketing, Sales, and Regional teams to ensure cohesive customer journeys
Drive continuous improvement using structured experimentation and Envista Business System principles
Develop and maintain growth and performance measurement framework with Director of Global Marketing
Oversee agency partners and Marketing Analysts; ensure data quality and reporting standards

Key requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field
7+ years in performance/digital marketing or growth roles
Proven experience managing paid media, affiliate channels, and CRO strategies
Track record of growing leads, conversions, and revenue
Experience with marketing analytics, attribution models, and performance dashboards
Ability to connect acquisition performance to downstream outcomes (pipeline, revenue)
Experience collaborating with lifecycle marketing, CRM, marketing automation, or ecommerce teams
Experience leading analysts, agency partners, or cross-functional teams with executive-ready recommendations
Passion for data-driven, customer-centered marketing, experimentation, and continuous improvement
Willingness to travel as needed

Strategic thinking Cross-functional collaboration Strong communication Paid media platforms expertise Affiliate marketing and partnership management Conversion rate optimization and testing frameworks

Description

In this role you will drive Orascoptic’s global growth by optimizing paid media, ecommerce, affiliates, and media partnerships. You’ll trans…

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