Omni Customer Activation Director
Reckitt Benckiser
Drugstore, Perfume Shop, Pharmacy
Nutley, NJ - USA
Manager / Team Leader
Hybrid
Experteer Overview
In this role you will lead omnichannel shopper marketing across the US for core Reckitt brands, shaping end-to-end activation strategy with major retailers. You will manage budgets, develop a high-performing team, and act as the senior contact for key customers and cross-functional partners. Expect to drive growth, conversion, and profitability through retailer-aligned campaigns and digital shelf excellence. This is a high-impact position in a fast-paced, collaborative sales environment.
Compensation / Benefits
- parential benefits
- Employee Assistance Program
- life insurance
- 401(K) plan
- paid time off
- tuition reimbursement
Responsibilities
- Lead omnichannel and shopper marketing programs from planning to execution and post campaign analysis
- Develop and execute major retail events (online and in store) to drive traffic and conversion
- Translate brand priorities into retailer activation strategies and ensure consistent messaging across touchpoints
- Manage end-to-end activation budgets by customer and brand with ROI-focused decisions
- Act as a senior customer-facing leader on omnichannel activation
- Define team priorities and lead flawless execution of activation plans and promotional moments
- Build and develop a high-performing omnichannel activation team and drive capability development
- Own digital shelf performance across priority retailers and influence online-first pack development
Key requirements
- Bachelor's Degree (required); MBA preferred
- 10-12+ years in Shopper Marketing & Omnichannel with strong US ecommerce experience
- Strong CPG leadership with full P&L oversight
- Expertise in digital shelf management, retail media, content optimization, price pack architecture, and ecommerce technologies
- Data-driven with strong commercial judgment and investment prioritization
- Senior customer-facing experience with strong negotiation ability
- High curiosity and energy for elevating ecommerce and omnichannel performance
- Strong project management and experience managing agencies/third party partners
- Bias for action with test-and-learn mindset; comfortable with A/B testing and analytics
- Ability to travel up to 30% within the US
Description
In this role you will lead omnichannel shopper marketing across the US for core Reckitt brands, shaping end-to-end activation strategy with …
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