Nordic Brand Lead - Professional Products Division

L'Oreal

Cosmetics

København - Dänemark

Manager / Team Leader

Experteer Overview

In this Brand Lead role, you define and own the Nordic brand strategy, guiding growth across salon, online, and retail. You will lead a cross-functional team to translate consumer and stylist insights into integrated activation plans that drive commercial performance. You’ll manage brand equity and P&L within a global framework, ensuring local relevance and consistency. This is a high-impact opportunity to shape professional beauty in the Nordics within a leading global organization.

Compensation / Benefits

career plan and coaching leadership
extensive training
competitive benefits
modern offices
dynamic international environment
engaged and skilled colleagues

Responsibilities

Define and own the Nordic brand strategy with clear objectives aligned to global and local needs
Create brand relevance using consumer and stylist insights for Nordic audiences
Design and deploy integrated O+O activation plans across salon, retail, online, media, and advocacy
Own the P&L and marketing budget to meet ambitious commercial targets
Guard brand equity and ensure a consistent, compelling brand voice
Lead, inspire, and develop the team and manage stakeholder relationships across local and international teams

Key requirements

5+ years in brand management or commercial leadership in FMCG, beauty, or luxury
Fluent in English; Nordic language proficiency a plus
Strategic with strong commercial acumen and data-driven decision making
Curious about social trends, culture, and consumer shifts
Hands-on, proactive, results-driven in fast-paced environments
Excellent communicator and collaborator with ability to influence across functions
Analytically strong with ability to interpret data and insights to inform decisions
Customer- and stylist-centric with passion for professional beauty and cross-matrix collaboration

leadership collaboration communication P&L management marketing budget ownership data-driven decision making

Description

In this Brand Lead role, you define and own the Nordic brand strategy, guiding growth across salon, online, and retail. You will lead a cros…

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