Media Planning Director

Zimmerman Advertising

Advertising Agencies

Fort Lauderdale, FL - USA

Manager / Team Leader

Experteer Overview

In this role you will lead automotive media planning efforts, guiding cross-functional teams to develop and optimize integrated plans. You’ll present strategy and results to senior client stakeholders and coordinate budgets, timelines, and approvals. You will build strong vendor relationships and drive innovative media solutions while mentoring the planning team. This position sits at the intersection of strategy, negotiation, and performance analysis, shaping campaigns that meet client objectives.

Responsibilities

Lead development, implementation, and optimization of integrated media plans for automotive clients
Present media plans and rationale to clients and internal teams
Oversee budgets, schedules, contracts, and supporting materials
Train and supervise planners and assistants across media channels
Monitor live campaigns and ensure timely optimizations and reporting
Negotiate with vendors and manage post-buy analyses and reporting
Develop POVs in response to client needs
Maintain productive relationships with account teams and stakeholders
Attend vendor briefings to evaluate new services and maintain vendor relations

Key requirements

Bachelor's degree in related field or equivalent experience
8-10+ years of media planning experience in an advertising/marketing agency
Experience supporting automotive clients
Prior supervisory experience
Broad media channel expertise across traditional and digital
Proven ability to develop high-quality media strategies with measurable results
Experience negotiating short- and long-term vendor contracts
Proficiency with MS Office (Excel, Word, PowerPoint)
Experience with major media planning technologies (e.g., Telmar, IMS Reach/Frequency, Kantar, Nielsen, Comscore, MRI-Simmons, Scarborough, Strata)

leadership client-facing presentation relationship-building Telmar IMS Reach/Frequency Kantar

Description

In this role you will lead automotive media planning efforts, guiding cross-functional teams to develop and optimize integrated plans. You’l…

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