Marketing Manager CRM (B2C & B2B)

AVIV Group

Internet Services

1200 Bruxelles - Belgien

Manager / Team Leader

Experteer Overview

As Marketing Manager CRM at Immoweb, you will define and own the CRM vision for millions of users, aligning B2C retention with B2B lifecycle management. You’ll bridge Product, Tech, Sales, and Data to turn data into personalized experiences across Web and App. You’ll shape segmentation, journeys and communications to drive growth while safeguarding brand consistency. This role offers high impact across Belgium’s property market with a data-driven, cross-functional team. You’ll lead with AI-enabled automation and real-time activation to elevate the customer experience.

Compensation / Benefits

flexible homeworking
work-life balance
growth opportunities
dynamic, open culture
ownership and collaboration
data-informed decision making

Responsibilities

Design and own the holistic CRM strategy for B2C retention and B2B lifetime value
Define and automate end-to-end B2B customer journeys with Sales and Customer Care
Collaborate with Product, Tech and Go-To-Market to launch data-driven products for B2B clients
Build robust data infrastructure and real-time/batch activation triggers for campaigns
Guard brand consistency across channels and ensure premium user experience
Lead advanced segmentation, scoring models, and A/B testing to improve engagement KPIs
Manage the tech stack (SFMC, Data Cloud, Firebase, Google Analytics, Airship) for Email, App Push, and SMS
Own campaign design, audience segmentation, and timing of deliveries
Introduce AI to automate workflows and enhance predictive messaging
Monitor deliverability and campaign performance to optimize results

Key requirements

Significant experience in CRM, Loyalty, or Lifecycle Management
Expert-level knowledge of Marketing Automation tools; Salesforce Marketing Cloud, Data Cloud, and Airship preferred
Strong understanding of Data Architecture, CDP concepts, and dashboard analysis (cohort analytics, scoring evolution)
Strategic experience with tooling migrations and RFP processes
UX/UI sensibility and compelling brand storytelling informed by data
Fluent in English and at least one of French or Dutch

Cross-functional collaboration Strategic thinking Creative mindset for storytelling Salesforce Marketing Cloud (SFMC)Data Cloud Airship

Description

As Marketing Manager CRM at Immoweb, you will define and own the CRM vision for millions of users, aligning B2C retention with B2B lifecycle…

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