Manager, Marketing Inbound Licensing
MGA Entertainment
Toys
Los Angeles, CA - USA
Senior Specialist / Project Manager
Experteer Overview
In this role you ensure all licensed marketing materials meet brand standards and contractual requirements before release. You act as the central liaison between MGA and licensors, guiding cross-functional teams through approvals to keep campaigns on schedule. You manage submissions, track feedback, and safeguard IP and brand integrity across social, digital, PR, and retail assets. You will shape licensor-driven marketing, balancing creative strategy with compliance at scale. This role offers the opportunity to influence how licensed brands are represented in a dynamic, global portfolio.
Responsibilities
- Main point of contact for licensor marketing approvals
- Manage end-to-end submission process for assets (social, influencer content, digital ads, video, campaigns, PR, retail overlays)
- Review materials for licensor brand style and usage rules before submission
- Interpret licensor feedback and relay it to internal teams
- Collaborate with Creative, Brand Activation, Social, Influencer, PR, Franchise, Planning, and Legal to gather assets
- Maintain approval trackers, timelines, and version logs
- Ensure compliance with claims, trademarks, and restricted content
- Build and manage approval timelines accounting for review cycles and busy periods
- Provide first-round feedback to reduce revision cycles and accelerate approvals
- Become subject-matter expert on licensor guidelines and protect IP across marketing executions
- Represent MGA’s strategy and rationale in approvals discussions
Key requirements
- Bachelor’s degree in Marketing, Communications, Business, Licensing, or related field
- 4–6 years of experience in licensing approvals, brand management, marketing production, or creative operations
- Strong understanding of marketing creative (social, digital, video, influencer, PR)
- Exceptional organizational skills and ability to manage multiple approval pipelines
- Experience interpreting and enforcing brand guidelines
- Strong communication skills, diplomatic and detail-oriented
Description
In this role you ensure all licensed marketing materials meet brand standards and contractual requirements before release. You act as the ce…
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