Manager - Digital Media Buyer

Holman Automotive

Used Cars

Mount Laurel, NJ - USA

Manager / Team Leader

Experteer Overview

In this role, you will lead digital media purchasing for a broad automotive retail network, shaping multi-brand campaigns to generate leads, showroom visits, service bookings, and vehicle sales. You’ll align media buying with strategy across search, social, programmatic, and video, coordinating with our agency to ensure best-in-class execution. You will optimize budgets, pacing, and compliance, while scaling inventory-driven efforts and mentoring a team of buyers. This is a chance to influence performance at scale within a family-owned, values-driven organization.

Compensation / Benefits

Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
401(k) plan with Company Match
Paid Time Off (PTO)

Responsibilities

Lead and manage digital media buying for ~60 dealerships across brands and regions
Oversee campaign execution across search, social, programmatic, display, OTT, and video to deliver leads and sales
Manage budgets, pacing, and optimization for rooftop campaigns
Ensure OEM co-op compliance and approvals across multiple manufacturers
Oversee inventory-driven media strategies (dynamic inventory ads, VIN-level targeting, retargeting)
Serve as primary liaison between marketing strategy and buying agency
Develop and maintain standardized processes for accuracy, efficiency, and quality across campaigns
Coach and develop a team of media buyers responsible for in-platform execution
Evaluate new platforms, technologies, and vendors to improve media effectiveness and support sales goals

Key requirements

5-7+ years in digital media buying or performance marketing
2+ years in a leadership or management role
Experience in automotive retail or agency managing tier-3 automotive accounts preferred
Bachelor's degree or equivalent in marketing, business, advertising, or related fields
Certifications in Google Ads, Meta Blueprint, DV360, or major automotive platforms preferred

leadership and coaching cross-functional collaboration strong communication Google Ads Meta Blueprint DV360

Description

In this role, you will lead digital media purchasing for a broad automotive retail network, shaping multi-brand campaigns to generate leads,…

Weltweit über 1 Mio. Spitzenpositionen mit Gehaltsbenchmark
Lassen Sie sich diskret von Headhuntern finden und kontaktieren
Exklusiv für Senior Professionals und Executives

Bereits Mitglied?

Experteer Gehaltsbenchmark: