Manager, Data Analytics, Performance Creative

Peloton Cycle

Sports, Games, Hobbies

New York, NY - USA

Manager / Team Leader

Hybrid

Experteer Overview

In this role you drive how creative performance informs subscriber growth across global channels. You will fuse data science rigor with creative intuition to shape testing frameworks and extract actionable insights from granular creative metadata. As the team’s memory for creative performance, you translate analyses into context-rich guidance that informs testing strategy and global production and media decisions. You’ll partner with cross-functional teams to elevate measurement, scale innovations, and mitigate data challenges using advanced modeling and AI technologies.

Compensation / Benefits

Medical, dental and vision insurance
Generous paid time off
401k
Employee Stock Purchase Plan
Parental leave and family support
Commuter benefits

Responsibilities

Lead the yearly global performance creative learning agenda to uncover opportunities and analyze complex topics like creative fatigue
Consult on messaging and visual hypotheses within Creative Strategy’s learning agenda based on performance insights
Partner with Media Analytics, Media, and Creative Strategy to define testing roadmap and align with media testing
Design and execute customized creative incrementality tests, beyond standard A/B approaches, including AI-driven measurement solutions
Develop and maintain the Creative Composite Score framework combining delivery metrics, attention signals, and downstream efficiency
Collaborate with data engineering and external agencies to expand a granular creative metadata taxonomy
Explore and integrate emerging AI tools and platform-native capabilities for automated evaluation and predictive modeling
Link creative performance signals across paid channels, lifecycle emails, and landing pages to identify resonant messaging across the funnel
Contribute to analytics meetings with cross-team insights and standardize performance reporting for broader accessibility
Modernize reporting frameworks to deliver data-driven narratives and enable rapid decision-making
Maintain deep expertise across Meta, TikTok, Google/YouTube, and Pinterest and translate platform dynamics into actionable briefs
Build frameworks for optimal asset mix, volume, and refresh cadence across channels and regions
Model test approaches for combinations of message + creative + funnel to maximize conversions across funnel stages
Maintain thorough documentation of test plans, methodologies, and results for repeatability across teams

Key requirements

4-5+ years in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science with emphasis on media measurement and creative performance
Strong blend of statistical rigor and creative intuition (hooks, pacing, asset saturation, audience resonance)
Proficiency in SQL; experience with Python or R for large-scale data analysis and modeling
Hands-on experimentation methods knowledge: causal inference, synthetic controls, matched market testing, regression analysis
Deep understanding of major digital advertising platforms (Meta, TikTok, Google/YouTube, Pinterest) and how creative inputs affect delivery algorithms and CPMs
Excellent communication skills to translate data science and platform dynamics into actionable creative and strategic recommendations
Experience managing cross-functional and multi-region projects with clear documentation and prioritization
Bachelor’s in a quantitative discipline (or equivalent practical experience)

data-driven decision making strong communication cross-functional collaboration SQL Python or R experimental design and causal inference

Description

In this role you drive how creative performance informs subscriber growth across global channels. You will fuse data science rigor with crea…

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