Manager Brand & Marketing Planning (m/f/d)

MediaMarktSaturn

Electrical Equipment

Ingolstadt, Bayern - Deutschland

Manager / Team Leader

Hybrid

Experteer Overview

In this leadership role, you drive global brand and marketing planning, translating corporate strategy into prioritized global and local plans. You oversee cross-functional cycles, governance, and measurement to ensure transparent, comparable outcomes. You turn consumer insights into activation strategies and compelling briefs, guiding creative and media agencies. You operate at the intersection of brand, media, and digital innovation to shape scalable, digital-first activations. You partner with markets and leadership to align plans and deliver measurable impact on growth.

Responsibilities

Lead global brand and marketing planning cycles and governance
Translate corporate strategy into prioritized global/local plans across channels
Develop and evolve global measurement and KPI frameworks
Monitor marketing and media trends and translate insights into pilots and playbooks
Act as primary interface between global strategy, finance, markets, and execution teams
Co-create with brand experts across 11 countries; facilitate workshops and senior decision forums
Oversee cross-functional projects with defined milestones, stakeholders, and outcomes
Drive digital-first activations from planning to post-evaluation
Ensure feasibility and alignment of plans with budgets and investments
Foster collaboration across global, regional, and local functions

Key requirements

Several years of global brand and marketing planning experience in large corporations or international organizations
Proven digital planning experience
Excellent structuring and synthesis skills to translate strategy into concrete plans
Ability to convert insights into activation strategies and compelling briefs
Strong business logic and financial mindset around budgets and investments
Solid understanding of digital media planning and measurement
Hands-on and analytical with a can-do approach
Excellent stakeholder management across global, regional, and local functions
Strong moderation and facilitation skills for senior decision-making
Structured project management skills with end-to-end ownership
Cultural awareness and international work experience
Open to leveraging AI in future-leading approaches
Fluent in German and English (C1 minimum)

stakeholder management facilitation strategic thinking digital planning media planning and measurement KPI frameworks

Description

In this leadership role, you drive global brand and marketing planning, translating corporate strategy into prioritized global and local pla…

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