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Lead Partner Marketing Manager, Tech Alliances

Dynatrace

Dynatrace

Software Companies

Linz, Oberösterreich - Österreich

Senior Specialist / Project Manager

Experteer Overview

As Lead Partner Marketing Manager, you will shape and execute the global partner marketing program by aligning technology alliances with Dynatrace’s strategy. You’ll define marketing plans for strategic and focus partners and ensure cross-functional collaboration to drive growth and awareness. You’ll translate complex tech partnerships into clear messaging and scalable assets. This role offers impact at scale, collaborating with major partners and global teams to accelerate digital transformation.

Responsibilities

  • Guide strategy, planning, and processes for evolving technology alliance marketing
  • Develop and execute strategic partner marketing programs aligned with the technology alliances strategy
  • Build scalable execution models and packaged resources for partners
  • Coordinate with global communications to craft partner communications strategy
  • Build and maintain relationships with external stakeholders (Technology Alliance partners) and internal teams
  • Manage relationships with key partners such as ServiceNow
  • Serve as the go-to contact for Technology Alliance requests
  • Create and deliver partner-facing marketing materials and assets
  • Set goals and measure performance of partner marketing programs
  • Collaborate with global and regional marketing teams to amplify partner presence in campaigns and events
  • Manage the partner marketing budget to align with priorities and drive results

Key requirements

Description

As Lead Partner Marketing Manager, you will shape and execute the global partner marketing program by aligning technology alliances with Dyn…
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