International Marketing Lead SMA
Biogen Idec
Biotechnology
6349 Baar, Zug - Schweiz
Senior Specialist / Project Manager
Experteer Overview
In this role you lead Spinraza’s international marketing strategy and execution for SMA, guiding cross-functional teams across Europe and beyond to drive brand growth. You’ll refine near-term and mid-term plans, co-create local materials with key markets, and ensure alignment with regional partners while delivering above-market initiatives. You’ll engage affiliates, manage complex campaigns, and coach the marketing team to sustain differentiated messaging and impact. This is a hands-on leadership role at a pioneering biopharma company with a global scope.
Responsibilities
- Own the Spinraza marketing plan from insight to action, and develop concepts aligned with annual tactics including face-to-face, digital, and congresses/events
- Create and manage project plans with milestones, budgets, and resource alignment for efficient execution
- Collaborate with creative agencies and internal teams to develop branded and unbranded assets
- Conduct PRC reviews for above-market materials and implement internal comms plans for deployment
- Attend congresses and engage in local customer-facing activities to gain market insights
- Lead the International Therapeutic Area Forums (ITAF) to share strategy, outputs, and affiliate needs
- Foster cross-market best practice exchange and coach affiliates for efficiencies
- Drive execution excellence and coach junior marketers to ensure consistent branding and messaging across initiatives
- Develop the marketing tactical plan guided by ICP and AOP during annual planning process
- Coordinate matrixed, geographically dispersed teams to deliver on strategy
Key requirements
- Bachelor's/Advanced Degree required
- 10+ years in pharmaceutical/biotechnology, rare disease preferred
- Global/Regional commercial launch experience and business operations
- Proven ability to build cross-functional brand plans supporting positioning and messaging
- Strong analytical and leadership skills with problem-solving mindset
- Sales experience or high customer interaction valued; pipeline or commercial development experience welcomed
- Ability to prioritize, align strategic/tactical plans, and motivate cross-functional teams
- Strong planning, organization, analytics, decision-making, and problem-solving abilities
- Excellent communication and presentation skills for senior management
- Ability to influence, collaborate, and engage stakeholders at all levels
Description
In this role you lead Spinraza’s international marketing strategy and execution for SMA, guiding cross-functional teams across Europe and be…
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