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Head of Global Retail Marketing

Dr. Martens

Dr. Martens

Shoes, Footwear

London - Großbritannien

Manager / Team Leader

Hybrid

Experteer Overview

As Head of Global Retail Marketing, you drive the global strategy for retail as a brand experience and growth engine. You will translate brand, product, and culture storytelling into immersive retail journeys, aligning visual merchandising, activation, service, and marketing. You’ll lead cross‑functional teams to deliver scalable concepts and store rollouts, shaping the Retail Acceleration shift toward an immersive, consumer‑driven model. This role sits at the heart of the Customer Experience team, partnering across the business to impact engagement, conversion, and lifetime value.

Compensation / Benefits

  • Hybrid working
  • Welcome free pair of Docs
  • Buy as you Earn Share scheme
  • 65% off all Docs
  • 50% off Accessories
  • Pension Scheme through Aviva

Responsibilities

  • Define and lead global retail marketing strategy with budget governance and ROI focus
  • Deliver end-to-end, experience-led retail journeys across VM, activation, service, and storytelling
  • Lead and develop global teams and deliver scalable retail concepts and activation programmes
  • Drive traffic, conversion, and engagement using data-led insights and ensure global execution with local flexibility

Key requirements

  • Extensive experience in global retail marketing and experience-led retail
  • Deep knowledge of consumer behavior, visual merchandising, product storytelling, and brand language
  • Proven ability to lead global, cross-functional teams and influence senior stakeholders
  • Strong commercial acumen with ROI focus and track record delivering large-scale retail programmes
  • Ability to operate in fast-paced, evolving environments

Description

As Head of Global Retail Marketing, you drive the global strategy for retail as a brand experience and growth engine. You will translate bra…
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