Head of Field Sales Spain - Norte

Bacardi

Wine, Sparkling Wine, Spirits

Barcelona, Cataluña - Spanien

Director

Experteer Overview

In this role you drive the regional commercial and cultural strategy for Bacardi, leading Field and Business Managers to exceed targets and translate national plans into local actions. You will build autonomous, high-performing teams and embed our leadership culture in daily decisions. You’ll influence cross-functional partners and steer execution at sub-region, channel, and key customer levels, delivering measurable business impact. This is a high-visibility role for shaping regional growth within a global brand.

Compensation / Benefits

Competitive pay package
Holiday/Paid Time Off with additional days
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription
Employee Assistance Programs

Responsibilities

Achieve regional targets for volume, gross profit and gross margin across sub-regions, channels and customer segments
Optimize price and discounting with Revenue Growth Management to maintain profitable and competitive models
Analyze KPIs weekly (Power BI) and implement action plans
Translate national strategy into detailed regional playbooks with clear KPIs and goals
Represent regional needs in national discussions with data-driven business cases
Coordinate with Trade Marketing, KAMs and Brand Ambassadors to align actions with brand strategy
Foster autonomous, commercially accountable Field and Business Managers and implement leadership cadences
Create tailored development plans using 360-degree feedback and regular performance checks
Promote a culture of constructive feedback and learning from mistakes
Embodies Bacardi leadership values (Family, Founders, Fearless) and fosters belonging and inclusiveness
Balance high standards with humane, courageous leadership