Group Digital Marketing Senior Professional
Generali Assicurazioni
Insurance
20148 Milano, Lombardia - Italien
Director
Experteer Overview
In this role you drive the Digital Products Vision and oversee performance and adoption across Generali's group. You will work within the Group Brand & Digital Unit to align with Driving Excellence goals and lead cross-functional initiatives that enable digital transformation. You will leverage insights to enhance customer experience and explore AI-driven opportunities to deliver measurable business value. This is a strategic, impact-focused position at group level with a strong emphasis on governance and collaboration.
Responsibilities
- Steer Digital Products Vision, Strategy and Innovation to align with Driving Excellence goals
- Use customer feedback to guide product enhancements and ensure a user-friendly experience
- Scan emerging technologies and trends to identify innovation opportunities
- Consolidate digital performance data from BUs to assess marketing effectiveness and engagement
- Promote adoption of digital tools across BUs and optimize channels and touchpoints
- Lead digital enablement initiatives, aligning BU needs with enterprise transformation goals
- Mentor local digital champions to enable autonomous digital adoption while adhering to governance
- Foster strategic partnerships with internal stakeholders and external vendors for scalable digital solutions
- Collaborate with AI team to monitor trends and implement AI-driven personalization, content creation, and automation
- Integrate responsible AI solutions in collaboration with technology teams and external partners
Key requirements
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or related field
- 8+ years in digital marketing with 3–5 years in a senior leadership role in a multinational or complex organization
- Proven track record in digital strategy, performance management, and product innovation
- Strong expertise in omnichannel marketing and customer experience optimization
- Solid understanding of AI-driven marketing, personalization engines, and automation tools
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and data-driven decision making
- Familiarity with UX/UI principles, customer journey mapping, and innovation frameworks
- Fluent in English
Description
In this role you drive the Digital Products Vision and oversee performance and adoption across Generali's group. You will work within the Gr…
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