Group Digital ECommerce Director F/M

Lyreco

Office Supplies

Bruxelles, Bruxelles-Capitale - Belgien

Manager / Team Leader

Hybrid

Experteer Overview

As Group Digital E‑Commerce Director you drive Lyreco’s e‑commerce transformation and omnichannel platform evolution. You will align cross‑functional teams to deliver a scalable, customer‑centric digital commerce backbone that enables growth across channels and markets. You shape the strategic roadmap, oversee integrations with ERP/CRM/PIM/DAM, and lead multi‑country delivery with a strong focus on data, governance, and commercial impact. This role offers a high‑visibility chance to steer a global transformation at a leading workplace solutions provider, with a direct link to business outcomes and customer experience.

Compensation / Benefits

hybrid work model
pension plan
personal growth budget
competitive salary
internal accelerator program

Responsibilities

Refine and deliver the e‑commerce and omnichannel strategy with a clear evolution roadmap
Challenge platform features and architecture for long‑term scalability and competitiveness
Define objectives for revenue by channel, activation, conversion, and segment value
Ensure alignment with omnichannel touchpoints and integrated procurement ecosystems
Translate strategy into product roadmaps and prioritized features
Coordinate cross‑functional delivery with CGO, IT, and country teams
Collaborate with CIO/IS to integrate ERP, CRM, PIM, DAM and other core systems
Lead projects such as PIM evolution, order capture optimization, track‑and‑trace, and data synchronization
Maintain data quality and governance across product, pricing, and customer data
Manage external technology partners and ensure security and architectural alignment
Foster governance and communication across countries and business units
Improve UX and implement advanced B2B capabilities (contracts, approvals, punchout, replenishment, account hierarchies, shared carts)
Ensure a frictionless customer journey across navigation, search, checkout, and account management
Build personalised experiences for corporate accounts and key customers
Enable seamless channel transitions to present Lyreco as a unified ecosystem
Drive analytics, VOC, A/B testing, and behavioural insights for continuous improvement
Prepare the platform for acquisition, conversion, and loyalty initiatives with Marketing & Sales
Collaborate on SEO/SEA strategies and with CRM/automation teams for anti‑churn and loyalty initiatives
Monitor funnel performance and optimize conversion across digital touchpoints
Lead and develop the global e‑commerce team and promote agile, customer‑centric culture
Represent e‑commerce in transformation steering groups and drive change management

Key requirements

15+ years in e‑commerce, digital product, or digital transformation
Experience in B2B environments with global or multi‑country exposure
Proven success in evolving or rebuilding digital platforms
Strong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation
Experience modernising or replatforming large‑scale e‑commerce systems
ROI‑driven mindset with mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn)
Ability to build business cases, prioritise roadmaps, and measure impact
Deep understanding of B2B buying behaviours and sales team needs
Leadership and communication skills to influence senior stakeholders
Fluent in English; additional languages are a plus

leadership cross-functional collaboration stakeholder influence ERP CRM PIM

Description

As Group Digital E‑Commerce Director you drive Lyreco’s e‑commerce transformation and omnichannel platform evolution. You will align cross‑f…

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