Field Marketing Lead

Salesforce

CRM Software

20095 Milanino, Lombardia - Italien

Senior Specialist / Project Manager

Experteer Overview

In this role, you’ll own the regional marketing strategy for MuleSoft South, shaping pipeline through inbound demand, campaigns, and events. You’ll partner with Sales leadership to optimize ROI and guide localization across Italy, Spain, and Portugal. You’ll build CIO and developer mindshare with cross-regional programs and collaborate with Customer Success and Marketing teams. This position offers the chance to impact regional growth within Salesforce’s AI-powered CRM ecosystem.

Responsibilities

Lead end-to-end regional marketing strategy for MuleSoft South, driving inbound demand generation, integrated campaigns, and field events
Co-own regional pipeline strategy with Sales Development and Sales leadership, using data to optimize campaign performance and ROI
Drive localization for Italy, Spain, and Portugal with content in Italian, Spanish, and Portuguese, coordinating with EMEA South Core Marketing on joint GTM campaigns
Build CIO and developer mindshare in South via regional activities, customer story programs, and cross-regional marketing initiatives with Customer Success and Customer Marketing

Key requirements

5+ years of marketing experience in B2B technology or field-facing roles with a track record of integrated campaigns generating pipeline
Clear and confident communicator across levels, capable of tactical execution and strategic alignment with leadership
Proficient in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini; data-driven decision making
Degree or equivalent relevant experience (degree stated; evaluated on core competencies)

Clear communication Cross-functional collaboration Strategic thinking and data-driven decision making Salesforce CRM Slack Tableau

Description

In this role, you’ll own the regional marketing strategy for MuleSoft South, shaping pipeline through inbound demand, campaigns, and events.…

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