Executive Director of Marketing and Communications - Bursky Public Health

Washington University of St. Louis

Universities and Colleges

Saint Louis, MO - USA

Director

Experteer Overview

In this role you will lead a strategic marketing and communications program to raise the school’s external profile and attract priority audiences, including prospective students. You will align with senior leadership and central university MarComm to shape messaging, brand campaigns, and media relations. You’ll oversee a multidisciplinary team to deliver high-impact communications across print, web, and social channels, while driving data-informed planning and reporting. This is a chance to shape the school’s reputation on local and global scales and to advance the mission through integrated storytelling and partnerships.

Compensation / Benefits

Comprehensive benefits package

Responsibilities

Develops and executes an annual external communications and marketing plan targeting priority audiences
Leads media relations and public relations strategy in partnership with central MarComm
Partners with senior leadership to elevate external positioning and cultivate relationships with media and stakeholders
Leads brand strategy and integrated marketing campaigns for audiences including prospective students
Oversees development of external communications such as the external newsletter The Moment and annual magazine
Coordinates with Admissions on student recruitment marketing and communications
Oversees multimedia content production (photography, videography) and content development
Manages data collection and analytics to evaluate campaigns and inform accreditation and planning
Oversees internal communications planning and executive/leadership communications
Oversees event invitations and graphics in collaboration with the special projects team
Fosters cross-department collaboration and data-driven decision-making across the school
Manages a team of seven and oversees staffing, performance reviews, and policies related to communications

Key requirements

Bachelor’s degree in a relevant field
10+ years in strategic marketing and communications planning, execution, and measurement
Exceptional writing and editing skills
Experience leading large-scale, high-visibility projects
Strong interpersonal skills and ability to work with diverse stakeholders
Ability to establish and maintain relationships with alumni, faculty, staff, students, and external partners
Experience in brand management, media relations, and thought leadership

Interpersonal effectiveness Strategic thinking Collaborative leadership Content editing Creative ideation CRM databases

Description

In this role you will lead a strategic marketing and communications program to raise the school’s external profile and attract priority audi…

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