Executive Director, Digital Experience

Beth Israel Lahey Health

Hospitals, Clinics, Non-Medical Staff

Charlestown, MA - USA

Vice President

Experteer Overview

In this role you will lead Beth Israel Lahey Health’s digital engagement strategy and team, shaping platforms like BILH.org, mobile apps, and digital marketing to drive patient growth and retention. You will align digital initiatives with the system’s mission, brand, and priorities, combining data insights with innovative marketing technology to enhance the patient experience. You’ll partner with IT, Compliance, and clinical stakeholders to deliver secure, patient-centered digital experiences that scale. This is a senior, impact-driven leadership role at a large healthcare system.

Responsibilities

Develop and execute a comprehensive digital experience strategy, budget, and team structure aligned with brand and system priorities
Create an integrated digital roadmap across platforms to improve efficiency, effectiveness, and ROI
Lead the delivery of scalable, innovative marketing technology and digital platforms
Stay ahead of digital marketing trends and competitive dynamics to inform strategy
Serve as primary liaison with IT to ensure seamless, patient-centered digital assets
Guide digital engagement across SEO/SEM, paid media, email, SMS, and social channels
Collaborate with leadership to translate business objectives into digital plans supporting growth and access
Manage online reputation across owned and third‑party platforms
Lead content marketing and social initiatives to build brand awareness and SEO
Leverage analytics, predictive modeling, and personalization to optimize ROI
Provide transparent reporting on digital marketing impact for patient acquisition and growth
Oversee vendor relationships and ensure accountability for ROI and innovation
Lead and mentor a high-performing Digital Marketing team

Key requirements

10+ years of digital and social marketing experience in large, complex consumer-facing environments
Proven track record implementing change across marketing, customer experience, and technology
Experience leading large-scale digital projects (site redesigns, CRM deployments, personalization)
Healthcare experience required
Strong understanding of patient-centered marketing and customer decision journeys
Expertise in SEO/SEM, social media, email marketing, and web analytics
Experience as a customer journey architect across web, mobile, CRM, self-scheduling, and patient portals
Ability to collaborate across IT, Marketing, and clinical stakeholders to improve engagement
Strong interpersonal and political acumen, with ability to represent the department externally
Ability to manage within budget and time constraints

strong interpersonal communication political acumen collaboration SEO/SEM social media email marketing

Description

In this role you will lead Beth Israel Lahey Health’s digital engagement strategy and team, shaping platforms like BILH.org, mobile apps, an…

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