EVP, Account Director

Zimmerman Advertising

Advertising Agencies

Fort Lauderdale, FL - USA

Manager / Team Leader

Experteer Overview

In this role you lead the Account Services function for automotive clients, driving efficiencies, new business, and staff development. You oversee a team managing day-to-day marketing and advertising initiatives, while hands-on shaping strategies and initiatives. You act as the client leadership driver, aligning long-term objectives with practical tactical plans. You build and nurture client relationships to grow revenue and market impact. This is a high-impact, strategic leadership role at the intersection of client success and agency growth.

Responsibilities

Direct new business efforts, including prospecting, proposals, and contract negotiation for automotive clients
Develop quarterly and annual strategic marketing/advertising plans to meet business goals
Lead client strategy initiatives and ensure delivery of objective benchmarks and metrics
Monitor industry trends and client needs to keep the agency ahead of competitors
Oversee internal planning with executive leadership; forecast and align goals with market conditions
Coordinate integrated media efforts, product development, and services to expand client revenue
Build and maintain strong client relationships and secure ongoing business opportunities
Guide staff development and performance through coaching and mentoring
Lead analysis of sales and results data to identify trends and opportunities
Conduct annual strategic reviews with client management to refine plans and needs
Integrate long-term strategy with short-term tactics for cohesive execution
Ensure accurate reporting and communication with executives about market conditions and performance

Key requirements

15+ years in Advertising/Marketing industry
Experience with automotive clients required; Tier 2/Tier 3 automotive experience preferred
Proven leadership and experience managing client accounts and account teams
Strong sales/lead generation experience related to advertising, marketing, or media solutions
Deep understanding of the media environment and related business impacts
Excellent written and verbal communication skills across levels of an organization
Ability to manage multiple tasks independently and with attention to detail

leadership and people management strong relationship building excellent communication lead generation advertising/media solutions selling strategic planning and benchmarking

Description

In this role you lead the Account Services function for automotive clients, driving efficiencies, new business, and staff development. You o…

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