European Sales Director

Envista

Medical Devices

Madrid - Spanien

Director

Experteer Overview

In this role you will lead Orascoptic’s European commercial growth, owning revenue performance and market expansion across direct sales and distribution partners. You will build a high-performing, regionally aligned sales team and drive end-to-end commercial execution in Europe, balancing strategic direction with hands-on leadership. You will partner with Marketing, Product, Operations, Finance, and EBS to ensure alignment with global strategy and ambitious targets. This is a pivotal role at a growth phase, shaping the company’s European presence and value delivery.

Responsibilities

Define and execute the European commercial strategy aligned with global objectives
Set market priorities, channel mix, and growth plans across key European countries
Lead annual operating planning with revenue targets, resource allocation, and expansion initiatives
Drive KPI discipline, performance management, and policy deployment
Build and develop a high-performing European direct sales organization
Establish standard sales processes, pipeline management, and forecasting rigor
Coach and develop field teams; drive training and performance management
Collaborate with Marketing to maximize lead generation, conversion, and customer acquisition
Own strategy and performance of European distributors and channel partners
Strengthen dealer relationships and ensure performance expectations
Assess opportunities to expand, optimize, or transition markets toward direct sales
Lead regional strategy for key accounts, DSOs, institutions, and dental schools
Build relationships with influential customers and industry stakeholders
Monitor market trends and competitive dynamics to inform strategy
Collaborate with Marketing, Product, Supply Chain, Finance, and EBS for alignment
Apply EBS principles to improve consistency, efficiency, and commercial execution
Build, coach, and develop a high-performing European sales leadership team
Ensure organizational structure and capabilities support growth objectives

Key requirements

10+ years of progressive sales leadership experience across multi-country or regional markets
Proven success leading both direct and indirect sales models
Strong track record of driving revenue growth and building scalable commercial organizations
Healthcare, medical device, or dental industry experience strongly preferred
Fluent in English; additional European languages a plus
Willingness to travel across Europe (40-60%)

leadership and people development cross-functional collaboration strategic thinking sales leadership channel management pipeline forecasting

Description

In this role you will lead Orascoptic’s European commercial growth, owning revenue performance and market expansion across direct sales and …

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